Nothing else works unless your branding stands out a mile off. Let’s make it talk, sound, look and feel the way you want it to, and in a way that’ll grab people and never let go. However far you’ve come, wherever you’re headed next, we’ll create branding that’s authentically about you. Challenge our Branding agency today!
The Branding Flow
Design & Develop
Deliver & Grow
”Efficient, friendly, reliable, very knowledgeable. Highly recommended and I will continue to use their services moving forwardAnthony McCulleyAnthony McCulley Construction
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WHAT IS BRANDING
It’s important we all start on the same page for your branding project. Brand research helps us understand your industry, competitors and target market. This is the ideal time to let us know how you want your new brand to fit into your sector. The brand research will help us with the Brand Strategy. When we do brand research we don’t just look into how you look, we want to understand your brand positioning and how we’re going to get there.
Starting a brand is one thing, effectively entering your brand into a market and making waves/getting noticed is another! This is where brand strategy comes in, we can consider what you’re shouting about, where you should be shouting it and who you should be shouting at! A key difference between a successful, memorable brand and an unsuccessful one is a perfect combination of these elements!
Are you looking to align your team and make sure your brand is consistent throughout your business? A brand workshop is exactly what you need; encouraging fun debates, conversations and improvements during the process. Help a team share one vision and goal, get creative with the new products and services you have to offer, or to just improve your overall brand.
It might not be a complete brand redesign you need, maybe you just need a little refresh or modernisation. We’re completely upfront and honest about every project, if we think your brand is up to scratch we will tell you. If it just needs a few tweaks we’ll let you know. Sometimes businesses may get a rebrand when they don’t actually need one, they just need better marketing.
Thinking of a name for your company can be difficult, the first step on the journey of your new company. It may seem small but in the long run you will have this name forever, so don’t take it lightly. The choice between real words and your own made up creation can be tricky too for example “Lego”, derived from the Danish phrase leg godt meaning “play well”. Our branding team can help you develop your name based on your business concept.
Are you looking for a logo design that stands out within your industry? Our branding team will go through the design process and ensure your new logo matches your identity as a business. Your logo isn’t just an image, it’s the forefront of your business, the first thing a potential client may see; it should represent who you are and what you do.
Graphic Design can be anything we build digitally, whether it’s brochures, signage, social media assets, business cards or anything else you can come up with! If you have anything that needs to be built, we can probably do it! Let’s make your business stand out.
Tone of Voice
Your brand’s Tone of Voice is how your business comes across through spoken and written word, whether in your company’s marketing or the overall culture. Would you like your company to come across as fun and quirky or more professional? It all depends on the type of sector you’re in and the customers or clients you are targeting.
You have a fresh new logo and branding ready to go. But to ensure your brand is always consistent from now onwards, you might need your own brand guidelines creating. This handy document explains to everybody how to use each element within your branding the right way and to not stray from your style, colours, fonts and icons.
BRANDING FREQUENTLY ASKED QUESTIONS
How long does it take to develop a brand?
Utilising every step of the brand development process, a brand can take a matter of weeks to develop. To build a real brand in the public eye, however, will take years. The public’s perception of a brand is not its logo or visual identity alone, it is their concept of what a brand stands for – which, over a matter of weeks, we can craft and manipulate through our brand development stages. If you would like a timeframe for your project, call our Branding team for a quick chat.
Do we need to be local to develop a brand together?
It’s always good to be face to face, but we understand not every client can have their brand workshop in Manchester. This is why we can always work via video call or telephone, If you’re ready to start a project with our Branding team click here.
What’s the difference between a logo and a brand?
A logo is either a piece of type or a graphic which is used as a trademark for a brand, whereas a brand is the entirety of a company’s ethos and business objective. Do not underestimate the importance of a logo, it is the face of your company, but it is not your brand. See our latest rebrand for an example of how we realigned ourselves as a brand, rather than just redesigned our logo. If you would like help, speak to our branding agency today.
Is it necessary to have a brand story to have a successful brand?
You can build a brand that takes 5th position or lower within its market, and many who do, do not have a brand story. With many brands selling very similar products or services, the difference between a brand which dominates an industry and one that falls short is almost always the dominating brand having a brand story that consumers can emotionally engage with.