Brand Architecture: What It Is & How to Choose the Right Model
Brand identity is the set of visual and design choices that communicate your brand before words do.
We help define your brand with clear strategy, strong positioning and creative direction, giving your business a more consistent identity across every customer touchpoint.
A branding agency built to align
your business, inside and out
Nothing else works if your branding isn't right, internally as much as externally. We'll get your brand architecture straight,
then shape how it looks, sounds and feels until it grabs people and doesn't let go.
WTA Group
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The Horse’s Mouth
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Balance
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The Nursery Store
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The Branding Flow
Every brand starts with a conversation.
Whether we’re building on what you’ve already got or starting from scratch, we begin by getting to know you, your business and where you’re headed, because that’s what shapes everything that follows.
Discovery Workshop
A collaborative session to get under the skin of your business, your goals and your audience.
Brand Discovery Document
Everything we’ve learned, captured in one place to guide every decision that follows.
Research & Competitor Analysis
A look at your market and competitors, so your brand stands apart, not blends in.
Brand Foundations
Defining your positioning, values and purpose, the base everything else is built on.
Moodboarding & Proposal
Bringing early direction to life visually, so we’re aligned before we design.
Tone of Voice & Personality
Shaping how your brand sounds, so it’s as distinctive as how it looks.
Visual Execution & Concepts
Turning strategy into design, logo, colour, typography and identity concepts.
Brand Handover
Everything you need to start using your new brand, delivered and explained.
Brand Guidelines
A clear rulebook for using your brand consistently, wherever it shows up.
Refinement & Sign-off
Final tweaks and approval, so the brand is exactly right before it goes live.
What is Branding?
Branding is how your business looks, sounds and feels, the perception that sticks in people's minds and makes them choose you over the competition. Done right, it's aligned internally as well as externally, and becomes the foundation everything else is built on.
It’s important we all start on the same page for your branding project. Brand research helps us understand your industry, competitors and target market. This is the ideal time to let us know how you want your new brand to fit into your sector. The brand research will help us with the Brand Strategy. When we do brand research we don’t just look into how you look, we want to understand your brand positioning and how we’re going to get there.
Starting a brand is one thing, effectively entering your brand into a market and making waves/getting noticed is another! This is where brand strategy comes in, we can consider what you’re shouting about, where you should be shouting it and who you should be shouting at! A key difference between a successful, memorable brand and an unsuccessful one is a perfect combination of these elements!
Are you looking to align your team and make sure your brand is consistent throughout your business? A brand workshop is exactly what you need; encouraging fun debates, conversations and improvements during the process. Help a team share one vision and goal, get creative with the new products and services you have to offer, or to just improve your overall brand.
It might not be a complete brand redesign you need, maybe you just need a little refresh or modernisation. We’re completely upfront and honest about every project, if we think your brand is up to scratch we will tell you. If it just needs a few tweaks we’ll let you know. Sometimes businesses may get a rebrand when they don’t actually need one, they just need better marketing.
Thinking of a name for your company can be difficult, the first step on the journey of your new company. It may seem small but in the long run you will have this name forever, so don’t take it lightly. The choice between real words and your own made up creation can be tricky too for example “Lego”, derived from the Danish phrase leg godt meaning “play well”. Our branding team can help you develop your name based on your business concept.
Are you looking for a logo design that stands out within your industry? Our branding team will go through the design process and ensure your new logo matches your identity as a business. Your logo isn’t just an image, it’s the forefront of your business, the first thing a potential client may see; it should represent who you are and what you do.
Graphic Design can be anything we build digitally, whether it’s brochures, signage, social media assets, business cards or anything else you can come up with! If you have anything that needs to be built, we can probably do it! Let’s make your business stand out.
Your brand’s Tone of Voice is how your business comes across through spoken and written word, whether in your company’s marketing or the overall culture. Would you like your company to come across as fun and quirky or more professional? It all depends on the type of sector you’re in and the customers or clients you are targeting.
You have a fresh new logo and branding ready to go. But to ensure your brand is always consistent from now onwards, you might need your own brand guidelines creating. This handy document explains to everybody how to use each element within your branding the right way and to not stray from your style, colours, fonts and icons.
Branding Frequently Asked Questions
Utilising every step of the brand development process, a brand can take a matter of weeks to develop. To build a real brand in the public eye, however, will take years. The public’s perception of a brand is not its logo or visual identity alone, it is their concept of what a brand stands for – which, over a matter of weeks, we can craft and manipulate through our brand development stages. If you would like a timeframe for your project, call our Branding team for a quick chat.
It’s always good to be face to face, but we understand not every client can have their brand workshop in Manchester. This is why we can always work via video call or telephone, If you’re ready to start a project with our Branding team click here.
A logo is either a piece of type or a graphic which is used as a trademark for a brand, whereas a brand is the entirety of a company’s ethos and business objective. Do not underestimate the importance of a logo, it is the face of your company, but it is not your brand. See our latest rebrand for an example of how we realigned ourselves as a brand, rather than just redesigned our logo. If you would like help, speak to our branding agency today.
You can build a brand that takes 5th position or lower within its market, and many who do, do not have a brand story. With many brands selling very similar products or services, the difference between a brand which dominates an industry and one that falls short is almost always the dominating brand having a brand story that consumers can emotionally engage with.
It depends on the scope, from a refresh to a full identity and brand architecture project. We’ll give you a clear quote after understanding what you need.
Yes, we work with both, whether you’re building a brand from scratch or repositioning one that’s already established.
Everything your team needs to use the brand consistently, logo usage, colour, typography, tone of voice and imagery rules.
Yes, we regularly work alongside in-house teams, agencies and other suppliers as part of the process.
Yes, competitor and market research is built into our process from the start, so your brand stands apart rather than blends in.
You’ll get full guidelines and assets ready to use, plus ongoing support if you need help applying the brand further down the line.
Yes, naming can be part of the process if you need it, alongside strategy, visual identity and everything in between.
As involved as you want to be. We build in regular check-ins and feedback stages, but we’ll never leave you guessing what’s happening.
Yes, a rebrand doesn’t always mean starting over. We can evolve what’s already working while sharpening what isn’t.
We can, if it’s part of the scope. Just let us know what you need the brand to work across and we’ll build accordingly.
Branding Tips
We operate across three connected divisions: acquisition, conversion, and retention.
When any one of these is misaligned, growth stalls. Get them right, and you build stronger connections, generate demand, and convert more customers.
Shopify Web Design & Development
We design and develop Shopify and Shopify Plus stores, creating high performing eCommerce experiences with custom builds, migrations, app integrations and product page optimisation.
Paid Marketing & Growth
We help brands grow through smart, results driven marketing that sharpens your message, builds visibility and makes sure your business stands out for the right reasons.
Branding
We help define your brand with clear strategy, strong positioning and creative direction, giving your business a more consistent identity across every customer touchpoint.
Web Design
We design and build custom websites on WordPress and Shopify, fast, reliable, and built around how your business actually works. From new builds and CMS migrations to eCommerce, plugin integrations and page speed optimisation, we handle it end to end.
