Whether your business lives primarily online or on the high street, great marketing is what will make you stand out from the crowd. Away from your online presence and fantastic website is the wonderful world of hard-copy marketing materials, and within that world are millions of winners and losers.
So, you may be thinking; what exactly do we mean by marketing materials? Honestly, there are lots of things that could fall into the category. The best way to work this out is quite simple, if you are having a piece of marketing produced that’s tangible, we would classify it as marketing material. On this page, we are focusing on what may be defined elsewhere as ‘hard-copy’ marketing.