Your products deserve a great home, one with all the mod-cons. At Create8, we are eCommerce web design specialists. eCommerce websites make up a large portion of our workload. When twinned with one of our branding and marketing campaigns, they tick every box needed to make your business a success.
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WHAT IS ECOMMERCE
As online spending continues to peak as too, of course, does the need for an eCommerce website. eCommerce sites are optimised to sell products and goods. In comparison, a traditional website is suitable for displaying information but not for selling tangible goods. The term eCommerce is reasonably flexible as there are plenty of varying options for how you can set up your website. As long as it takes payments for your products, it’s eCommerce.
Why do you need an eCommerce website?
Not to sound like we’re stating the obvious, but if you are going to be selling your products online, your website will need to be transactional. Meaning you will need an eCommerce website. In 2019 over £105 billion was spent online in the UK, meaning that even the tiniest slither of that incredibly tasty pie could be very lucrative. If you aren’t selling online in 2020, you are not taking advantage of the opportunities out there.
The eCommerce Web Design Flow
Training & Launch
”Used Create8 for a few website builds now. Everything from the initial brief to final website is spot on. Can't recommend them enough!Jamie KordeckiBe Money Savvy
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When building an eCommerce website, there’s a lot more involved than merely adding a transactional element to a template.
One of the critical functions of a great eCommerce website is that it offers a customer portal. This means that before shopping with you, customers sign up to become a member, they create an account and are rewarded for doing so. Businesses often choose to implement reward schemes within their customer portals as this incentivises increased spending and makes the returning customer feel valued.
A customer portal is also beneficial for the business as you can capture the information of your valued customers and re-market to them accordingly. Customers will also use their account to create wish lists which allows you to keep track of what products are sought after and which are less valued by each customer.
If there’s one thing we love more than a great product, it’s a fantastic product with our name on it. Product customisation is an additional feature that can be worked into an eCommerce website. If fully functional customisation is done well, it can generate large numbers of increased sales. With brands such as Gucci and Louis Vuitton offering personalisation as an added extra, this is a trend that shows no sign of slowing down.
Another functionality of an eCommerce website is the ability to offer a variance of delivery options. If there is one thing every good eCommerce site has to have, it’s a next-day delivery option. The amount of business that could be lost if you don’t have varied delivery options could be huge.
Depending on the sector in which you operate, you may wish to add varied price points as an extra functionality of your website. An eCommerce site has the ability to vary the price points of products depending on whether your customer is a trade customer or a general consumer. Meaning there will be no phone calls needed to negotiate a trade-rate for individual businesses.
Do you redesign existing sites?
Yes! At Create8, we understand that sometimes you will need to give your existing website a facelift, and we are all for it. As a group of forward-thinking creatives, we love a challenge, and a website rebuild is no different! Missing out on potential sales is the difference between success and failure. Therefore we will do all we can to get you into that success bracket.
How long does it take to build a website?
Websites are so varied that putting a specific time frame on creation is virtually impossible. An eCommerce website with over 1000 products is going to take longer than a ten product website. We will be able to give you a much more accurate time frame once we have thoroughly explored and understood your business and its needs.
Do you offer help and support once you’ve finished the project?
An eCommerce website is dependent on its maintenance. If something that works in the background becomes outdated, it can hamper the productivity of the website itself. At Create8, we offer various packages relating to support and maintenance, so it depends on what package you choose. But one thing is for sure, we want to see that brilliant eCommerce site working at its full potential all year round.
Which eCommerce platform is best?
As an agency, we have provided our clients with websites built across several different eCommerce platforms. Due to our level of expertise, we find an honesty and open-minded approach is always best when assessing what will work for you. Factors such as audience, product and budget can all dictate which of the platforms will be the most productive. Or maybe a bespoke solution will provide you with the sales your products deserve.