A logo design is a visual representation of your brand, designed for recognition, distinction, and simple storytelling.

The single image people associate with your brand, designed to be recognised in an instant, wherever it appears. It has to work as hard on a business card as it does on a billboard, which means every detail, from proportion to weight, is considered rather than accidental.

A strong icon works independently of your name, giving you a mark that travels, on packaging, social, favicons and anywhere a full logo won’t fit. Think of the brands you recognise from a symbol alone; that’s the power a well-designed icon gives you, built in from the start, not bolted on afterwards.

Colour should be chosen for what it says about your business and how it performs across every application, not simply what you like the look of. The right palette carries meaning, sets the tone before anyone reads a word, and needs to hold up in print, on screen and everywhere in between.

Whether it’s a wordmark, lettermark or paired with an icon, the typeface you choose carries just as much personality as any symbol, modern, classic, playful or serious, it sets the tone before anyone reads what it says.

A great logo works as well at 16 pixels on a favicon as it does on the side of a van. We design and test every mark across sizes and applications, so nothing gets lost in translation.

The most memorable logos are rarely the most complicated ones. We strip things back to what’s essential, so your logo is instantly recognisable and easy to recall.

Trends date quickly, but a well-considered logo shouldn’t need reinventing every few years. We design for longevity, not just what looks good right now.

A logo is one visual mark; your brand is everything that surrounds it. A great logo represents the brand — it doesn’t have to carry the whole story on its own.

Trends date quickly, and redesigning every few years erodes recognition. A timeless logo is built to outlast trends, so it still feels right in ten years, not just this season.

If people can’t recall it after a single glance, it isn’t doing its job. The best logos are simple enough to stick in someone’s mind without needing to think twice.

A logo has to say the right thing to the right audience. What works for a law firm won’t work for a streetwear brand — it needs to be right for your industry and the message you want to send.

Your logo has to work everywhere your brand shows up, from a favicon to a shopfront, without losing its impact, so versatility is built in from the start, not an afterthought.

It has to hold its shape and clarity whether it’s a favicon or a billboard, if detail gets lost at small sizes, it’s not doing its job.

Yes, if it can’t be recognised without colour, it isn’t strong enough. A good logo holds up in a single colour before it’s ever allowed a full palette.

No, a logo’s job is recognition, not narration. The story comes from everything around it: tone of voice, imagery, positioning and how the brand behaves.

Yes, if it looks like it’s borrowed from a competitor or a template, it won’t build distinct recognition. Originality is what makes it yours.

No, trends move fast and logos need to last. We take inspiration from what’s happening now without letting it define the outcome.

It depends on scope, but most logo projects run from a few weeks to a month or so, from discovery to final files.

We present a small number of considered directions rather than dozens of rushed options, so you can make a confident decision.

Yes, once the project is complete, all final files and assets are yours.

You’ll get everything needed for print, digital and web use, in the formats your team or suppliers require.

Yes, we can evolve an existing mark rather than replace it entirely, if that’s the right approach for your brand.

Yes, where it suits the brand, we design a full system, wordmark, icon and any lockups you need.

We build in feedback stages throughout, so direction is refined together rather than presented as a finished surprise.

Yes, we can include guidelines covering usage, spacing, colour and typography, so your logo is applied consistently.

It depends on scope, from a standalone logo to a logo as part of a wider identity project. We’ll give you a clear quote after understanding what you need.

Yes, logo design is often the starting point for a full identity, colour, typography, tone of voice and guidelines can all follow on from it.