When designing Bexy Glow’s brand and identity, we wanted to create something dynamic, with bold feminine energy to empower nail technicians and their clients. The typography-led identity stands out within the beauty sector and allows them to be flexible to new and upcoming trends.
Bexy Glow needed a tone of voice as confident as their visual identity. We positioned them as modern, fun-loving and empowered, using descriptive adjectives, idioms and figurative language to engage their clientele and accentuate their striking products.
They had their hearts set on a clean, engaging, easy-to-use website to shop their seasonal collections. This was achieved through a practical add-to-cart and checkout process and we added large, stylish text sections as a standout feature to showcase their fabulous brand.