A brand audit is an evaluation of your brand’s present status, perception, and ability to deliver results. To carry out a brand audit, start by assessing relevant brand materials, such as your marketing collateral, website, social media content, logos, or customer feedback.
(Don’t forget to look at market research!) Delve into your brand’s visual identity, messaging, and consistency across touchpoints to evaluate the alignment of your brand with your values and target audience. Examine your brand’s reputation and perception among consumers, competitors, and stakeholders, and find gaps, inconsistencies, and opportunities to improve. A brand audit will show your brand’s strengths, weaknesses, and areas with untapped potential.
Armed with this comprehensive understanding, you can make informed decisions and develop powerful strategies to elevate and advance your brand.