Shopify or Wix? Take a look through our comparison of the web design giants
When picking an eCommerce platform to build your website, the choices are plenty. In this blog, we’re helping you out by looking at the pros and cons of two of the most popular eCommerce platforms. Shopify and Wix will go head-to-head in a battle for the best eCommerce platform.
The better your website is, the stronger your chances of winning the battle for potential sales. In the modern business world, your website is your shopfront. Your selection of fonts, colours and themes are the online versions of your fixtures, fittings and interior design. Your website portrays your brand to all who pass through, and therefore, the more user-friendly it is, the more likely you are to make sales and conversions.
What type of business are you? 🤔
If you’re on the hunt for a personal project, say you’re looking to increase the popularity of your blogs or push your personal brand to more people, Wix is the platform for you. It’s a much smaller scale than Shopify and can be managed with reasonably little experience. Wix does have some powerful larger packages, so it’s sticking around for the whole eCommerce fight.
What’s it going to cost? 💰
One of the glaring differences between the two platforms is cost. Shopify is more expensive than Wix, so we can understand why smaller businesses still lean on the Wix option. To give you a vague idea, Wix varies from £10-£25 per month and Shopify from $20-$299 per month. So, yes, there is a price difference, but the question is, is it worth it?
What do you need? 📝
The tricky thing for a new business is fully understanding what add-ons you will need from your eCommerce platform. This is made increasingly difficult as many extras come at a cost that you won’t know until you start to build your site. This is where hiring a web design agency could be very beneficial for your business. If one of the add-ons you require isn’t included in your package, you may need to upgrade to a vastly more expensive one.
Wix has around 330 additional apps and Shopify has over 4,460. This number puts the price difference into perspective too, Shopify is much more versatile.
When it comes to the storage of both products and information, Shopify wins the battle, hands down. Their storage is unlimited, meaning you don’t have to worry about your growth becoming too much for your platform to handle. Wix, on the other hand, offers up to 50,000 products and storage space that maxes out at 50GB. Putting it into perspective, that’s still a lot of storage, but it’s better to have unlimited than limited, right? That decision is down to you, maybe you plan to stay small and produce limited items. Make sure you’ve considered where you want to be in 5, 10, 20 years.
Point of sale 💳
The combination of eCommerce and point of sale is a knockout round to Shopify. In fact, every level of eCommerce subscription comes with the Shopify POS app, meaning that handling all of your point-of-sale actions is incredibly easy.
The Shopify POS Pro comes at an extra cost, but it is the most tangible link between online and in-store that’s available across any platform. It allows customers to order online and pick up in-store as well as lots of other interwoven features.
OK, so all-in-all, this is a tough one to call, and essentially it boils down to what you want your business to achieve. Wix is a cheaper option with lots more free templates, but it is at a disadvantage by its lack of depth and storage.
On the other hand, Shopify is more expensive, but it’s a vastly superior product. It’s as if you are comparing a Ferrari to a Bugatti. Both are excellent cars and have lots of strengths, but the Bugatti has way more in terms of performance and therefore costs more money.
We want all of our clients to thrive and grow as a business, with our knowledge of the apps available on Shopify, we can help every client build a website they are proud of and that works for their business.
Take a look at some more of our blogs for helpful tips, tricks and advice: