Logo design, we know how serious things get! Itโs well known that a logo design project will come with tweaks here, there and everywhere. Getting it right is high on the list of priorities, this is about building the image of your business.
Most of the time, our clients know what it is they want and ask us to sprinkle some magical graphics knowledge over the top. Other times logo design projects can head down the wrong path.
As with any design process, there are doโs and donโts that you could be unaware of. In this blog, weโre ironing out some of the pitfalls of logo design by talking about the trends to avoid.
First things first
Anyone can make a logo, get out a pencil, write your companyโs name and say itโs doneโฆ Making a good logo, something stand-out that shows your brand and vision, is something entirely different.
A logo design that captivates your potential audience and sells your product without saying a word takes a lot of design know-how and artistic insight. When companies cut corners, they could end up with something that just fits into a trend and isnโt unique or on brand. How can you stand out when your logo looks the same as the next one? Those are the styles of logo you should avoid.
HELVETICA.
There is no better place to start. Helvetica is a brilliant typeface, itโs clean, readable, and people like the way it looks. But, if youโre handed a logo design that is just your company name in Helvetica font, send it back. Why? Because itโs been done, a lot. If youโre not recognisable in a crowd, whatโs the point?
We arenโt writing Helvetica off, itโs a brilliant font (watch the video below for more) but it needs to be tweaked or paired with some stand out graphics to make it work. Thereโs no point in blending in.
The chat bubble
OK, we get it, you champion communication. But donโt stick your name in a chat bubble icon and be done with it. Itโs been done, itโs being done and itโll always be done; donโt blend in with the clipart companies.
Not to give too much stick to the concept. The chat bubble works and makes total sense if youโre a social media platform, itโs just not creative enough, donโt go the easy route.
Turn the brightness down
Bright and bold colours are out-of-the-loop right now. We see more and more monochromatic and single-colour logos bringing class and being easy on the eyes.
Follow this trend and avoid anything too bright. Bright colours are off-putting to potential customers. Letโs not forget a good logo tells your businessโs story; will bright colours overtake your storyโs power? Stand out in a bad way on flyers? You wouldnโt paint a thatched cottage with plenty of history and character bright pink, are you? If you do, youโll need a great reason why.
Arcing mad
As Amazon has become the business on everyoneโs mind in the last year, so too has its logo. The premise of Amazonโs arch or swoosh, meaning they cover all products and services from A to Z.
Now weโre seeing more and more of that arch style, whether itโs below or above logos. Weโre sure Amazon arenโt too concerned, but why add a pointless graphic if it doesnโt symbolise what you do? Unless relevant to your product or service, leave the swoosh to Nike and the arch to Amazon.
Build yourself from the ground up with something memorable and, most of all, something that screams everything about you.
If you are new to following us, or if youโve stumbled across this blog looking for logo design tips. You may not know we went through a brand refresh not too long ago, which included rebuilding our logo and how our projects look and feel. Highlighting how we connect the dots when designing stand-out projects for our clients.
We know how difficult it is to get a brand refresh right. If you are looking to give a good old spring clean to what you already have, youโre in safe hands with us.
Reach out today if you want to discuss how we may be able to help you or if you want to discuss anything mentioned in the blog above.
Take a look at some more of our blogs for helpful tips, tricks and advice:
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