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Pay Per Click Agency, UK
Optimising Your PPC Strategy to Drive Conversions
With the right strategy, paid media can transform awareness into clicks, and clicks into customers. We plan, launch and optimise campaigns so you’re not just spending money online, you’re investing it for measurable returns.
Whether you’re completely new to digital advertising or looking to scale existing campaigns, our team can help you cut through the noise, reach the right audience and turn online traffic into consistent sales.
Pay Per Click (Google Advertising)
META Advertising
Google Shopping
Microsoft Advertising
TikTok Advertising
Amazon Advertising
Creative & Copywriting
Tracking & Reporting
Landing Page Creation
Conversion Rate Optimisation
Free Paid Ads Audit
Numbers only tell half the story. Our audits go deeper, uncovering the real reasons your ads aren’t performing.
And trust us, after years of digging through accounts, we’ve seen some things.
Partnership that Performs
Who’s working on your account?
Not just one person. You get a dedicated performance ads specialists, plus CRO experts and our wider team, all on hand to support, advise and push your results further.
Tisserand X Create8
Tisserand X Create8
No2Moro X Create8
No2Moro X Create8
Scarlett Gasque X Create8
Scarlett Gasque X Create8
Craft House Coffee X Create8
Craft House Coffee X Create8
Who we’re working with
Trusted by DTC brands, B2B merchants and ambitious businesses across the UK and beyond.
WeSprayUPVC – B2C
250% increase in leads
We restructured their campaigns, rebuilt their creative, and redesigned their landing pages from the ground up. The result? More than double the leads — and counting.
Le Mela – D2C
42% increase in total sales
Le Mela came to us with zero paid ads history. We built their entire ad strategy from scratch, redeveloped their site, and turned a blank canvas into a serious revenue channel.
“They are always there to help, not just from an ads perspective, not only did they discovery issues with how the account was being ran, they implemented strategic changes to our website that grew our performance overall.”
How PPC can help grow your business
PPC is one of the most effective ways to drive fast, measurable results and when it’s part of a wider strategy alongside SEO and social, it becomes even more powerful. That said, results vary depending on your industry, competition, budget, and where you’re starting from. We’ll always advise you honestly on what’s realistic before we get started.
Here’s what PPC can offer, and what we advise on:
Budget Control
You set the parameters. We advise on how to allocate spend effectively across campaigns, placements, and audiences to get the most from every pound.
Speed to Market
Unlike SEO, paid ads can generate traffic and conversions quickly. We advise on how to balance short-term paid performance with longer-term organic growth.
Precise Targeting
Reach specific demographics, locations, and devices, with the ability to retarget people who’ve already engaged. We advise on audience segmentation to make sure
Data that Feeds Everything
The insights gained from paid campaigns can inform your wider marketing strategy, from social audiences to on-site experience.
Our Tools
For eCommerce clients running Shopping campaigns, we use specialist feed management tools to optimise and control your product data across channels.
This means your titles, descriptions, pricing, and availability are always accurate, properly formatted, and built to perform, not just uploaded and left.
Clean, well-structured product feeds have a direct impact on which searches you appear for and how efficiently your budget is spent.
Our Tracking
Good data is the foundation of good decisions and standard browser-based tracking is becoming less reliable. Ad blockers, cookie restrictions, and browser changes all cause data to drop off, which means your reporting can look fine while you’re actually missing a significant chunk of what’s happening.
We’ll always advise on whether server-side tracking makes sense for your setup before recommending it. And if it does, we handle the implementation and make sure everything is verified and working correctly before any decisions get made from it.
Multi-Channel Advertising
Google Ads Management
Google remains the world’s biggest ad platform and, when it is set up correctly, one of the most profitable. We manage every part of the process for you. This includes structuring your account and carrying out in-depth keyword research to find the highest-intent search terms. We also handle ad copywriting and make landing page recommendations so you’re not only attracting clicks but converting them.
Our team takes care of bid strategies too, including smart bidding, budget allocation and bid adjustments, alongside robust conversion tracking and analytics using GA4, Tag Manager, call tracking and enhanced e-commerce tracking to measure real sales.
Other Paid Media Channels
Depending on your audience, we can also plan and manage LinkedIn Ads for B2B lead generation and account-based marketing, YouTube Ads using pre-roll, in-stream and discovery formats to reach huge audiences with video, Pinterest Ads for inspiration-driven shopping and lifestyle brands, and TikTok Ads using creative short-form videos for younger demographics.
We also build retargeting campaigns across networks to show ads to people who have already visited your site or added products to their cart. We’ll help you decide which platforms make sense for your brand and how to spread your budget for the biggest impact.
Facebook and Instagram Advertising
Facebook and Instagram offer some of the most granular targeting options available. Our team manages everything from audience segmentation, including demographics, interests, lookalikes and retargeting, to creative testing with static images, carousels, video and Stories.
We also install pixels, set up event tracking and build custom conversions to ensure accurate data. Continuous split-testing is part of our process to reduce cost-per-click and improve return on ad spend.
Tracking and Reporting
We build robust tracking into every campaign so you’re never guessing at performance. This includes setting up Google Analytics 4 with enhanced e-commerce tracking, implementing the Facebook Pixel and Conversion API, and creating custom dashboards so you can see spend, clicks, conversions and return on ad spend at a glance.
We also provide end-of-month reports with actionable insights and recommendations. This level of measurement means you know exactly which ads drive sales, which audiences convert best and where to invest next.
Pay Per Click advertising agency process
Our Paid Advertising Process
The flexibility of a digital marketing project with Create8 is essential. Due to the variance in potential platforms, styles of advertising and chosen demographics. We need to assess how attainable your potential clients are and how best to access them before we get into the fun design-related work. If your business was to double in the next year, you must be able to scale-up your online advertising and allow the process to grow alongside you.
Every job we take on is entirely bespoke, as we want your business to achieve success and we want our work to be as beneficial as possible. If every marketing campaign looked identical, the battle for sales would be even more difficult than it already is. Below we have broken down the workflow so that all of our clients fully understand our process.
1.
Scope & Audit
The first step of any Create8 digital marketing project is to scope out the project as a whole. Are your expectations attainable and what kind of pricepoint is going to work for the job to succeed? We don’t want to have to add extra prices along the way because of a poorly scoped job. We want you to be able to relax and know your budget confidently.
2.
Research & Strategise
Before the creative magic begins, we conduct full research into your sector. This includes what your competitors are doing, and any niches they may be missing. It also includes how to best access your chosen demographic and what kind of content to produce to excite them. Our digital planning and inspiration building processes take place at this point.
3.
Design & Set Up
At this stage, the fun begins! We create designs for each aspect of your advertising, banners, graphics, photography and everything in between. We then collect your ideas, thoughts and feedback.
4.
Refine & Optimise
At the refining stage, we ask for all your amendments and implement them within the project. This is where we make the designs perfect for you.
5.
Deliver & Grow
We deliver your project and start running your online advertising campaigns! We then maintain your paid marketing, optimising and testing through A/B testing as we go. We do monthly reporting along with quarterly strategic changes.
PPC Services Frequently Asked Questions
What does a paid advertising agency do?
A paid advertising agency manages online ad campaigns for businesses. This includes strategy, platform selection, ad creation, audience targeting, budget management, tracking, and reporting to drive measurable results.
Why should I hire a PPC Agency instead of doing it myself?
Running ads effectively takes time, expertise, and ongoing optimisation. A paid advertising agency brings proven strategies, creative resources, and advanced tracking so your budget works harder and generates a stronger return on investment.
Can a paid advertising agency create ad creatives too?
Yes. We design on-brand graphics, videos, carousels and write persuasive copy so your campaigns look professional and convert more effectively.
Which platforms can a pay per click agency manage for me?
A good paid advertising agency can handle Google Ads (Search and Display), Facebook and Instagram Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, YouTube Ads, and retargeting campaigns across networks.
How much should I budget for paid advertising?
Budgets vary by industry, audience size and goals. A paid advertising agency can advise on the right starting spend for your objectives and then scale once campaigns show a positive return.
Do paid search management companies work with both B2B and B2C brands?
Yes. Whether you’re a service-based business or an e-commerce store, a paid advertising agency can tailor campaigns, platforms and creatives to suit your audience and goals.
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