As Shopify plans an update with Shopify Markets, how will you benefit?
When one of the world’s most popular eCommerce platforms announces an update, we sit up and listen. As more and more customers flood to spend money online, staying ahead of the curve is pivotal, and that’s what Shopify Markets is bringing to the table. If there’s an update coming, you need to know about it, and you need to have worked out how to leverage any new features to benefit your business.
We like helping you cut corners and learn all you need to know without the jargon. So, that’s exactly what we intend to do!
When Shopify comes out and labels the latest update as “The future of international commerce’ it’s only right you start thinking big, and honestly…you should! Look, we’re no fools, and we know the digital sector is prone to peacocking, but having read into this update, it sounds impressive. So without any more chatter, we will get into the good stuff.
How do I update?
First of all, if you don’t know your way around the backend of Shopify, we would never advise rooting around in there. Leave it to the experts and know-it-all web designers.
However, don’t be counting your chickens just yet; Shopify seems to have it all figured out with this update. Therefore a mass rollout isn’t expected overnight; currently, you have to apply for early access. Which to us sounds a lot like a dummy run to work out the snags etc. This could be daunting for some companies, but as mentioned, if you have the necessary expertise, you should be able to stay on top of any potential bumps in the road.
What can you expect?
Well, the aptly named Shopify Markets update is about to launch your business in the global marketplace. At the click of a button, your company will have access to a whole new world of opportunity. The update aims at primarily streamlining the process of ‘going global’ by integrating a number of key features within your Shopify store. Think about not just selling your products in Covent Garden, but now you can sell them in the Medina of Marrakech, at the foot of the Rockefeller or the Grand Bazaar of Istanbul.
With the Shopify Markets update, you’re about to go big-time, so we advise making sure you’re ready for all that extra potential traffic and custom. You know what your old PE teacher used to say, quoting Benjamin Franklin, ‘By failing to prepare, you are preparing to fail’
Every time an update like this comes around, it fills us with trepidation, not because we fear the unknown; we relish that kind of stuff! But more because we know that at least one client will attempt to start playing with the shiny red buttons in Shopify’s settings. Most of the time, this does more damage than good, SO… if you are interested in updating your Shopify website, just let your web developer know.
We are here to help, putting each of our clients at the forefront of what we do and want to see each of them succeed as much as the last.
If you’re interested in any of our previous eCommerce web design and development projects, let us know what you think, and if you’re looking for someone, you know where we are.
So, what are you able to leverage?
Here’s the cool part…
The overarching logic behind Shopify Markets is that it aims to provide the consumer with a familiar experience in order to drive the sale home for the business.
Let’s get it straight if we end up on a business website based in another country, and the website isn’t optimised in the style that we know and enjoy, it can be off-putting, right? What Shopify is aiming to provide is a ready optimised solution to this problem.
Here are some of the features of the seemingly brilliant Shopify Markets.
Currency converter – if your customer wants to buy in Yen, no problem! If they prefer Euros to Pounds, also no big deal. Shopify Markets converts your storefront prices into over 130 different currencies for global customers.
Duties collection – Another bit of cross-currency magic within Shopify Markets is the duties collection calculator. Your website will now add all import fees at checkout to avoid any of those nasty post-purchase extra fees.
Language conversion – Markets converts your shopfront content into a language that makes your customers feel at home.
Domain flexibility – Your domain will now have the flexibility of showing up in the correct language no matter where your customers are based.
As online spending continues to rise worldwide, being a part of the bigger picture is lucrative and attractive to any eCommerce business. However, in the past, reaching beyond your known market has been close to impossible. What Shopify has put together within their Markets update makes the integration of your global strategy seamless, smooth, and very appealing.
It goes without saying that businesses will be clambering to get their hands on the Shopify update, it’s as impressive an upgrade as we have seen in some time in the eCommerce world, so it’s about time you join the queue.
If anything you have read in this blog is of interest to you, or if you want to have a chat about how you can work alongside us to build a brilliant eCommerce project. Leave us a message; we can’t wait to hear what you’ve been up to and, of course, what you have planned.