As our social media feeds become clogged up with clunky Canva made graphics and conversations more boring than the ones you have with your second cousin at a family gathering, something needs to be done! Starting with your tone of voice.
The first thing you need to ask yourself is ‘why are you on social media?’ It’s more likely than not you’re there to drive new business, build relationships, gain brand awareness and become more recognisable in your sector. Maybe, just maybe, your business is only there for fun. In which case, make it look like you’re having some real tangible fun as possible.
It’s easy to catch the eye across social media with spell-binding graphics or excellent blog content, but what is equally important is your tone of voice. Of course, it’s far easier to overlook, but at the same time, it’s the most simple to get right! Tone of voice isn’t something you can calculate, like growth and views, but what you can do is practice your writing to make sure you get it right.
This blog will highlight why it’s essential to have a tone of voice and how it can help your brand.
Are we human?
Back in 2008, when Brandon Flowers and The Killers were in fine form, they asked, ‘are we human, or are we dancers?’ Well, the first part of that question is as relevant to businesses online as it has ever been. By focusing on your online voice, you can humanise your company and move away from the interpersonal aspect of online interactions.
Your tone of voice gives you personality, which is as essential to sales as it has ever been. Of course, it’s lovely having high numbers of views on your Instagram stories, but having actual conversations and interactions on them is much more poignant and powerful. So, between us, let’s attempt to eradicate the dull, monotonous conversations and spark meaningful and memorable ones.
Remember who you are!
Whilst you’re attempting to shape the tone of voice behind your business, it’s pivotal you remember who you are and what has brought you to this point.
Your desire to get where you are will have shaped your business journey and will be a driving force behind why your brand exists – keep that passion involved in everything you do.
Don’t just write posts and blog content because you feel like you need to; if necessity is fuelling you, it can lead to the creation of more dullness, and the internet doesn’t need it, neither does your brand. Whilst lacing your content with your own sprinkle of character, it’s essential not to sway away from your brand as a whole.
Your brand itself will be remembered by the way you interact with people, so if you’re a luxury goods retailer, using slang probably isn’t the right approach. Combine the brand’s identity and your identity, and you’ll be on to a winner.
Social media management and content creation seem like a piece of cake until you actually get stuck into it. There are plenty of mistakes you can make, and plenty of times you can drop the ball that won’t look good on your brand. We advise investing in great content because it shapes the online impression of your business. However, we would also say that if you’re looking for consistency, find yourself a social media agency to manage your platforms.
By outsourcing your content creation and management, you can focus on the larger, more crucial tasks at hand.
Are you talking to me?
There’s probably no information more important to understand than the demographic of your audience when it comes to online interaction.
Having knowledge of not only your customers but also your traffic will make the creation of brilliant content much more straightforward. In this day and age, having a vague idea of who you are talking to simply isn’t good enough. Potential customers out there want to feel like they have a relationship with your brand before they spend their hard-earned cash.
‘But what difference does it make?’
The easiest way to break this down is by asking you, ‘would you talk the same way to a teenager as you would your Grandma?’ If you would, you’ve got a pretty awesome Grandma; leave her alone and let her play Fifa in peace.
The typical answer would be no, you shouldn’t be talking to different audiences in the same tone either; think about what your demographic enjoys and how they communicate and work that into your social media posts.
Have a conversation with your audience, keep them involved and make them feel like they’re the main character in the journey of your business.
At Create8, having an understanding of our client’s granular information is essential. We build every project in an entirely bespoke manner, meaning that no two jobs are ever the same and what we provide ticks the boxes for the client in question.
If there has been anything in this blog that you would like to learn a little more about, or if you want to discuss how we could work together on something spectacular, get in touch. We can’t wait to hear from you.
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