Staying in the race 🏃♀️
With sports nutrition, the sector shows absolutely no signs of slowing down, as more of us turn to supplements and remedies to improve our performance. If anything, the health and wellbeing marketplace has come out of the lockdown fighting. With a little extra time on our hands, what did the majority of the country turn to? Exercise. Especially with that Joe Wicks fella has helped the cause.
For the customer, it’s easy to focus on the best tasting product. Or, the one that looks the most aesthetically pleasing on the shelf. So in offices and creative spaces up and down the country, those hidden in the shadows are reinventing the process, to keep you happy and at the front of the race.
That race they are fighting to win, is the race of nutrition brand packaging. We know what you’re thinking, ‘why does packaging matter?’ But as most of us are sold on first impressions, it matters much more than you would imagine. In the sports nutrition sector specifically, brands are continually attempting to implement new technology to revolutionise how their product gets to you and the quality it is when it arrives.
Leading the whey 👍
Packaging in the sports nutrition sector; the various formulas and products mean that inevitably there’s a lot of flexibility. So here is a list of various forms of packaging and the pros and cons of each.
Flexible options – Flat bottom bags / stand-up pouches 🛍️
Flexible options have become the go-to choice of packaging in recent years. This is largely down to the rise in women using supplements to support their fitness routines. As products aim to become more unisex, they believe that flexible package options are more suitable for both men and women.
One downside to the flexible packaging option is that the package itself can be easily damaged when placed under something heavy or serrated. The unlikelihood of this happening makes the flexible option the most popular in the sector.
BOPP plastics – The recyclable alternative 🧴
The environmentally-conscious supplement companies often use BOPP plastic packaging. BOPP bags are made by using the same fully recyclable polypropylene, on both the internal and external of the pack. The bags themselves can be printed in several colours, but this can be limited due to the recyclable nature of specific colours.
A downside BOPP bags for your nutrition product is the added cost. Due to the nature of the packaging, it comes at a more expensive price point.
Plastic Tubs/Jars 🛢️
When the everyday consumer thinks of a nutritional supplement. Most will immediately think of the ‘classic’ large plastic container you would see stacked high in the windows of protein shops. These places aren’t as common as they used to be with the transformation of the health and nutrition sector.
The containers and jars, on the other hand, are here to stay. When they have been made with responsible plastics, they have countless positives. They are strong, meaning they can be used to protect fragile products. Large plastic jars also allow your business to pack them full of product, allowing consumers to buy their favourite powder in bulk.
The obvious negatives are that most of the containers of this sort are difficult to recycle. They are also cumbersome and require a lot of storage space; unless you opt to use them as storage containers for those bits and pieces lying around.
When it comes to sports nutrition packaging, we understand that to promote properly your product must remain fresh, safe and be easily usable for the consumer. As a creative agency, we believe in implementing package logistics and design into your initial business plan.
Get in touch with our Manchester-based design team, we are always happy to meet new people and help you and your nutrition climb to the top. Make whey people.
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