Eco-Packaging, what are we doing to help out?
During our day-to-day work as an agency, we tend to operate within numerous different sectors. Which has made us realise, the marketing, design and technology sectors are so full of buzzwords that it’s often difficult to find sense between the floods of defunct technical jargon. For every trend that arises, another two disappear and those that stick around normally have a far higher intrinsic value, hence why they are championed by businesses and customers alike. That brings us on to social responsibility and why as a company we don’t only want to do our part but we also want to influence our clients to do likewise.
As a socially responsible company, you should be putting back into the community what you take out of it, which is hopefully heaps of loyal customers and a fan base that will last throughout the ages. Within the overarching idea of social responsibility sits the term ‘environmentally friendly’ although some may argue that your carbon footprint is global responsibility, we will save that for later. With businesses across the world finally listening to the global warming warning, we are starting to see more and more innovative ideas when it comes to cutting down on the waste your company produces.
What are we doing?
We have a unique position in that not only do we keep our waste to an absolute minimum but we also have the opportunity to offer more environmentally friendly processes to our clients when working on individual jobs. In particular, we strive to offer packaging options that are recyclable and environmentally friendly when designing for our clients.
Why are people talking?
When it comes to controversy…social media loves it! That being said, you need to look no further than McDonald’s recently changing out the classic plastic straws cardboard. Guess what? People went berserk, the hoards of wildlife dying were quickly forgotten and people wanted their drinks to taste how they used to. This being said the chances of McDonald’s playing ball are almost zero as they look to become a vastly more environmentally friendly business in the long run… I suppose it really is worth upsetting a few if it means extending the life of the planet. The key point to all of this is any publicity can work in your favour, especially on social media. Whilst everyone was talking about McDonald’s they reworked everyone’s favourite, the chicken nugget – by adding a spicy coating – and queues up and down the country flooded every McDonald’s carpark…clever ey. (But don’t think we didn’t see the plastic straw in the following Instagram post!)
What could you do?
When we talk about packaging, the term can be flexed from the boxes you ship your products in, to the drinking straw that people either love or hate, and pretty much anything in between. Unilever has been somewhat of a pioneer in the sector as they have committed recently to becoming totally recyclable by 2025. There are countless options now available to smaller businesses in terms of packaging, would it be possible to offer your product as a refill, as often seen in the beauty sector? As a company can you think about sending more products in less packaging to reduce the number of boxes you send? Or can you think outside of the box and advertise clever ideas on how to reuse your packaging for the customers who purchase from you.
If you are looking for some innovative ideas for your own packaging, get in touch!
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