They say you should never judge a book by its cover, but unfortunately, everyone judges your website by its homepage. And you don’t get much time to make an impression either; the average user will spend around 15 seconds on a page before they decide to click off it.
When you have spent so much blood, sweat and many, many tears creating the best content you can for your website, it seems unfair that viewers aren’t giving it a chance. Having a quarter of a minute to make an impression isn’t much time at all, so you need to make sure that your entire site is working in harmony and nothing is prompting visitors to click that back button.
It can be seriously frustrating when you feel as though you have done everything right, you are getting the traffic, but you are unable to convert these leads. It is times like these that people feel out of their depth with this whole internet malarkey. It isn’t necessarily your content which may be failing you. Let’s take a look at some common mistakes that may be costing you conversions:
1. Annoying Pop-up Ads
Even if your website earns its money through online advertising it is important not to overdo it. People tend to distrust online banner ads more than any other form of advertising around. They are unlikely to click on them for fear of it directing them somewhere malicious and most will click off a page entirely if the content they are trying to access is constantly obscured by adverts.
2. Design
Your website’s design is the bread and butter of your site and people associate it’s looks with how the site will operate. For example, if your landing page is messy and cluttered, people are going to think that they will have to search through a lot of mess to find what they are looking for. On the other hand, if your site looks clean and minimal, people will be more confident that they are going to easily find what they are here to see.
3. Speeds
We’re an impatient bunch these days: if a page takes more than 2 seconds to load nearly 50% of people will click off the site. Even a day delay of 1 second can make viewers feel disappointed with the site. You can combat these problems by ensuring that you optimise your sites loading performance, so it works smoothly and without delays.
4. Mobile Friendly
We are deep in the age of smartphones. More people will be viewing your site on a mobile device than they will at a desktop or laptop, so it needs to be designed to work as well on mobile devices as it does on a desktop. All your content needs to fit and be easily accessible for touchscreen users as people are going to have to be able to use it with a finger and thumb rather than a mouse.
We provide web design to help sites avoid these of problems, helping convert those visitors into happy and satisfied customers. Get in touch to speak to our web design team.
