If your business isn’t online right now, it’s pretty much invisible. Even those that are in the eCommerce world, are under pressure to evolve.
It’s 2021, and the world is going mad for online shopping! We know that the thriving eCommerce sector isn’t something entirely new, but having spent a large portion of the last two years at home, the public is spending more than ever online.
When you are selling online, you need your website to scream everything about your brand. You need the design work to represent what you do, why you do it and what your potential clients can expect from your business. As the world of eCommerce goes from strength to strength, your business mustn’t get left behind.
As web designers manipulate the newest eCommerce features to provide a previously unknown level of website optimisation, the consumer is VERY interested.
In this blog, we are sharing some of our favourite eCommerce designs from recent years.
So, whether you are looking to build a new eCommerce website or revamp your existing one, we are here to help.
When it comes to eCommerce web design, the sound technology giant Skullcandy has smashed their offering out of the park. By combining the broad spectrum of colours that you come to expect from their products, the website screams ‘on brand’.
If you haven’t heard of them before, plenty of homepage product placements mean you are forced to know what they do and sell within seconds.
By offering the consumer an instant insight into their newest products, they make the user journey incredibly driven and sales orientated. You won’t go far wrong by following the link below and taking some tips from the Skullcandy web design team.
The truth is that in the world of eCommerce, the possibilities are as broad as you are willing to make them. Dream big, deliver bigger; that’s just what Sandland does through their eCommerce website. This is a website that, upon first glance, you trust and believe in, and there’s no better emotion to evoke in your customers.
By using subtle tones throughout the website, Sandland promotes their nutritional sleep aids in a way that only a sleep based company could. When we say they’ve used lilac, pink and yellow, you could easily be fooled into thinking you’d need to wear sunglasses to view this website. However, they have selected calming hues of potentially startling colours, and the whole process is rather relaxing.
To create further confidence in their products, they include information about the scientifically trained team behind the brand. We haven’t used the products, but from this site, we’re inclined to believe them.
OK. So, when it comes to bigging our favourite eCommerce websites, we couldn’t just highlight those who sell a handful of products. It wouldn’t have been fair. It’s much more challenging to build a brilliant eCommerce website if you have thousands of things to sell. So here’s a frantic yet fantastic example.
Grindstore has a vast product range but due to some brilliant technical web design, you’ll never get lost or overwhelmed by the amount of options.
By utilising drop-down menus, the store keeps the specific product groups hidden away but still easily accessible. Great product shots capture the user’s attention whilst also highlighting a vast range of different things you can purchase from Grindstone.
A brilliant job from the website designers on this project, and there are plenty of outstanding elements you could consider for your site should you be a wholesale style business. Check out the eCommerce website below.
Create8 eCommerce projects
At Create8, there’s not much we enjoy more than building an eCommerce website, whether it’s something of a vast wholesale nature or an incredibly bespoke project focusing on just a handful of products.
We pour all our experience into each job to ensure that every one of our clients has a website that they are proud to call their own. If you are interested in looking at some of our previous work, click the link below.
Although the term ‘eCommerce’ is relatively specific, your website aims to generate sales and operate as an online storefront. The web design team behind the website for bespoke furniture designer Moooi proved that the spectacular is still possible in eCommerce.
The first thing you notice as you visit the website is that nothing, and we mean nothing is out of place here. Everything has an almost formulaic position, from the placement of the icons to the bold and eye-catching font.
This eCommerce website is genuinely a thing of beauty, precision and fabulous execution. And, what’s more, is that it has to be! Everything about the site mirrors the amazing products on offer.
The moving imagery gives life to the fabulous imagery and allows the potential customer to get an authentic feel for how the items would look in real life.
If you have a little extra time, follow both links below, it’s well worth it. Oh, and let us know what you think!
The final entry on our top 5 eCommerce sites of 2021 comes from bespoke snack company Pipsnacks. There’s a lot to like about the Pipsnacks website, and honestly, nothing we would change.
What the design team have done brilliantly is highlight the product range in the opening carousel header image. By using various photos of the company’s products, they create an instant connection with what they look like before we have opened a single packet. This is clever because it takes away some of the guessing work. Now, as a consumer, we are focused solely on taste.
We like that this site gets straight to the point by highlighting how much each product will cost you and leading the consumer to a potential purchase from the off. They then speak about the benefits of the products and why Pipsnacks are an excellent choice compared to competitors. In effect, they sell the product three times in the first three sections of the website; that’s an enhanced user journey right there.
Follow the link below to check out all of the delicious snacks the company offers and, of course, pick up some tips from their brilliant site.
It’s true, eCommerce web design and Create8 go hand in hand, like nachos and cheese or fish and chips.
We enjoy building bespoke websites that capture the attention of our client’s audience and drive improved sales figures to their businesses. It’s just what we do.
If you’re interested in having a chat about how we could help your business feel free to send us a message, give us a call, send a carrier pigeon, whatever suits you. We can’t wait to hear from you!
Take a look at some more of our blogs for helpful tips, tricks and advice: