The strategic reasons behind having a blog on your company website.
You can imagine the look on our faces as we start the ‘why you need a blog’ blog for our blog. This is going to be a fun one, to say the least. We are going to offer you all of the great reasons for having a blog. Of course, we will throw in the odd negative (of which there aren’t many) and let you make up your own mind.
To give you a heads up; this post isn’t to push you to have a blog on your website – it’s to have an effective one. If you’re only going to dip your toe in the water, it isn’t worth bothering.
Blogs are a commitment, they’re an asset, and they are something that needs a lot of grooming and upkeep. Have you ever had a Bonsai tree? If not, you probably know they look ridiculously cool, but what you won’t know is that if you have a couple of days neglecting those little fellas, and that’s it, gone but not forgotten, until you buy a new one, of course.
So, here’s a piece of advice if you’re more of a low effort cactus kind of person, don’t bother with a blog. But if you want to nurture something great that will benefit your business immensely, carry on reading!
In fact, carry on; either way, there’s plenty of good stuff coming up.
The conversation starter
The first and most obvious advantage to a blog is that it allows your business to start a conversation with your audience. It offers you not only an opportunity to highlight your expertise around a specific topic but also to gain consumer knowledge too. Having a comments section is an option; find out what people think of your posts and leverage the information they provide to build more content to suit your audience. Give your business the blog and the character it deserves.
Drive traffic to your website!
Blogs are often noted as one of the vital traffic-driving pieces of content for any business. People are interested in content they can interact with and learn from; therefore, as long as you’re putting out helpful posts, people will join in for sure. It’s not just about people accessing your information but also search engines understanding that you have the content available. Blogs boost your organic SEO as the search engines trawl the internet looking for relevant and rich information. Big win, right?
But, what do you know?
If your business blog is home to insightful and thought-provoking content, it highlights to your audience that you are both knowledgeable and credible within your sector. Having a blog also emphasises that your company isn’t all profit and cold hard cash; you’re a considerate brand with your customers’ needs at the forefront of what you do!
Blogs and Create8
Did you know that at Create8, we can put all those arduous hours into your blog so that you don’t have to? Well, you do now! We offer all forms of content creation, including providing your business with insightful and thought-provoking blog posts. There’s no job too big, small or complex for our specialist content writers. If you haven’t already, have a scroll through our mountain of blogs and see for yourself.
Where else can you use your blog?
The truth is, a blog is incredibly versatile. The chameleon of all content, blog posts can shape themselves to fit in with almost any of your marketing ventures.
Social media platforms
We’ve all been there, dragging our feet trying to think of something funny to post on social media, and most of the time, it’s not funny anyway!
When you have a blog, you have an immediate source of content; if it’s a particularly good one, your audience won’t mind seeing it a couple of times so that you cover all bases.
The beauty of sharing your blog on social media is that it becomes part of your marketing funnel and drives people back to your website, which is where the good stuff is. The more times someone visits your site, the more likely they will purchase, so let’s keep blogging and sharing!
You would be right in thinking the humble email looked dead and buried a few years back. However, partially due to privacy changes on social media and somewhat due to us all loving the email deep down, email marketing has made a huge return! Blog content within emails drives people from their mailbox to your website, which is, of course, a win; they also act as an encouragement for new readers to join in the party and sign up to follow your business.
As you probably know, having an active and well-engaged mailing list brings a wealth of value to your business. Therefore, if having a blog means more people will subscribe to your mailing list, you’re building that long-term wealth.
On a negative note
If we could put ‘none’ here, we would, but that wouldn’t be entirely true. Having a blog is time-consuming and can often take up a lot of your focus as an entrepreneur. We recommend outsourcing your blog if possible, but we would also say, make sure that the person you are hiring understands the tone of your business. Oh, and try to stick to one person; otherwise, your message can become confusing. So if you’re looking for someone to create your content for you so you can save those valuable hours, read on.
Having a blog is like having personality, and no business wants to be known as ‘the boring one’ unless that’s the vibe you’re looking for!
At Create8, we champion building a blog on your website and keeping it fresh, updated and relevant. You must remember, having a blog is pointless if it isn’t regularly updated. We also know that there simply aren’t enough hours in the day. Hire someone to build your blog content for you.
We can’t wait to hear from you.
Take a look at some more of our blogs for helpful tips, tricks and advice: