Right away, we saw that everything had to be simpler. There was too much content. Graphics and spacing were clunky here and there. Small changes could make an enormous difference to the look and texture of the company.
So, we worked closely with Supreme Imports’ team, landing on far more contemporary graphics together. Often it was a case of realignment – both with existing graphics, and those we were swapping out. Every step of the way, we paid special attention to logos and branding for their clientele, making sure it all clicked visually.
Colour was another key element. Supreme Imports, it’s fair to say, has a vibrant palette: the colour spectrum literally overscores their name. Therefore we spread many shades across the website, paying tribute to the client’s diverse history while keeping it professional, never too dense or distracting.
The site looks amazing. You’re welcomed by a slick homepage video, then a quirky dissection of Supreme Imports’ industries (lighting, vaping, nutrition etc.). Animated stats tot up the client’s successes. You instantly feel like this company has done a lot in its lifetime and continues to hit new watermarks.
More videos introduce standout brands – including Supreme Imports’ 88vape – on a Products listing. Users can flip easily between shopping the full range, reading company news, or learning more about innovation at the VN Labs. It is exactly what the client needed: quick navigation with a sense of scale.
”We have worked with Create8 for several years now. The team have been incredibly supportive and understanding in our most recent re-brand project and really listened to what we wanted. Our vision was executed perfectly, resulting in a clean and modern website that is easy for our customers to use. They are always honest, set realistic expectations, and are on hand to help whenever we need it. I wouldn’t hesitate to recommend them to other businesses for any area of their work.Supreme
It was a big project and Create8 made it all seem so simple and easy by breaking down the process to get to the end goal. We really appreciate the hard work and time put into the project, they listened to what we wanted and exceeded our expectations.