Getting drunk on branding 🍻
Designing your own beer branding might sound like one of the most exciting business propositions. But before you get drunk on the profits there are several steps in the branding process that you should be adhering to.
We are going to walk you through the importance of building your brand and putting the foundations in place to have a thriving company in the years to come.
When we work on a branding project, we do so with our unique level of commitment. Our teams skills and perspective means we can offer a branding experience that blends their heritage and ethos with all our strengths.
Creating something thought-provoking and challenging the norm are the reasons Create8 exists. Every project gets our undivided attention and branding is what we do. Knowing what makes you stand out is the most important step when building your beer brand. In actual fact, knowing why you are who you are is a lot more complicated than it sounds, and it sounds quite complicated.
It means asking the questions that make you feel uncomfortable, like, ‘why should people care about me and what I do?’ Once you know the answers, you will understand more about the direction your beer brand should move.
So what is it? Is it a specific flavour or taste that only you offer? Is it the aesthetic of the brand? Or is it your heritage? In the age of global beer brands sharing the sector with independent craft breweries, your USP’s (unique selling points) are increasingly important.
Create a memorable image 😍
Whether it’s a colour scheme or an identity like our project with North Hopps, as a brand they champion their northern roots and heritage. We used pop-culture graphics and eye-catching colourways to portray the identity and ethos of the company.
You may choose a label that stands out in shape or size, or a logo that’s unique and sticks in the memory. The beauty of branding is that you have limitless possibilities, just don’t copy something that already exists. Imitations will always feel cheap to the consumer and they could get you in trouble down the line.
Think across products 🤔
Before investing large amounts of money into your branding, think across the product range and beyond the possibilities of your sector. When hiring a agency to carry out your design work, make sure you’ve covered all bases as this could save you money in the long run.
If you are building a company that will focus mainly on bottled beer, think of how your branding will look on a can and the sticker of a pump in your favourite bar in town. How the sector evolves will often be challenging to envision, leave space in your branding vision for multiple colours and themes, for example, would Stella Artois have imagined selling cider? Or would Kopparberg predict gin would one day be one of their products? Initially maybe not, but in creating a brand that has the scope to grow, these companies have embraced the new markets they now inhabit.
Keep it fresh 💡
Creating a successful beer brand doesn’t always happen from the offset, and it’s pivotal that companies are willing to evolve and reimagine their stance to succeed. The pace of the sector dictates that a brand needs to constantly reevaluate the way it thinks in order to find the space in the market that it deserves.
Think about where your brand is and visualise where you want it to be in the future. It may then become apparent the necessary steps for your brand to rival the industry leaders. If the noise your brand is currently making doesn’t represent your ethos and ethics, take afresh look at what you have and see how you can get it to where you want to be.
In the world of up and coming beer brands, it’s those who get their branding just right that see success. Products are often left behind despite possibly being better than those who fly. Not fully understanding the sector or failing to put in place an in-depth branding strategy to enable long term success could be what makes your new beer brand a success or a flop.
If you are thinking of starting up a beer brand or you’re looking at ways to revolutionise your current offering, reach out or come into our office for a chat. We can’t wait to hear from you.
For helpful tips about branding your company take a look at the posts below or get in touch!
- How Does Business Branding Help Your Business?
- Chatting with Pete – Branding Interview
- How to Write a Branding Brief
If you would like help with your branding, our Manchester team can help!