Willows Wealth Management

Brand Identity

Willows Wealth Management

Branding and Event Artwork


We were approached by Willows to develop their brand identity, one that would encapsulate their heritage while being current and contemporary.


We aimed to design the identity in a way that would make the company stand out amongst it’s competitors as way of communicating an understanding of modern times, current economic climates and being forward thinking.


We developed a main typographic identity which utilised modern simplicity with style references to heritage and high-end sectors. The extended identity uses varying diamond patterns to encapsulate the versatile and forward-thinking ethos of the brand.

Please note: This is a concept brand.