After choosing the best starting theme, we dug down into the web catalogue – designing and uploading some of the new canvas artwork. This would provide a much fuller picture of various sizes. We used black shapes side by side for comparison, while showing canvas depth (again, customisable).
Next, we crafted Collections on the homepage: a key part of raising engagement and sales. Upselling is often a question of design, as much as the message within it. We wanted Still Canvas’ customers to scroll through more wall art, finding other pieces to suit a theme.
But we also wanted to serve more international buyers. To do so, we built a currency switcher with flags for ease of use. Some of the other pages stayed the same, yet we completely redesigned About Us, slicing it into three sections for readability. More people would not only see what they can afford, anywhere in the world, but where the inspiration for such wall art came from – and how customer service delivers on that idea.
The client’s mockup canvas images almost look like the real thing (did you even notice?). We are very proud of our work on this site, from the intro graphics with panelled canvases on either side to the clear, delineated product gallery.
Still Canvas’ menu lays out every direction you might want to go down. Motivational and more creative art have their own sections, along with special offers. Reviews are easy to find too. As we expected, sales improved. There was even a near-instant sale after launch day!