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Pete Screeton

Founder & Creative Director

19 years of industry experience 

Specialisms

  • Brand design
  • Graphic design 
  • UX/UI
  • Packaging design 
  • Partnerships
  • Client relationships
  • Business development
  • CRO

Education & Courses

BA Creative Technology: Distinction – Bolton University

“Education helped me figure out what I wanted to do, but starting Create8 and leading it for the past 10 years has confirmed that the creative industry is the perfect fit for me. Watching the team grow has been my biggest professional achievement. I’m really proud of how far the agency has come.”

Awards

Work Experience 

– Founder & Creative Director at Create8

“We face challenges every day, but the biggest challenge has always been adapting to overcome those challenges.”

– Director at Right Aligned Academy and Process Events

Redefining design education by making it accessible to everyone, not just the elite. The goal is to build a platform where creatives from all backgrounds can learn at their own pace, across various disciplines, and directly from industry experts.

– Founder & Director at Process Events

A community-driven series of events aimed at bringing together designers, freelancers, founders, and students. These events go beyond talks, creating spaces for creatives to connect, share knowledge, and get inspired. They focus on collaboration and transparency, celebrating the craft behind the work we all admire.

– Freelance Designer 

Started designing at 14, creating posters, MySpace layouts, and album covers for musicians and artists. Later transitioned into event design and eventually, moved into design roles within companies, before starting Create8.

 

Main Motivations

  • Helping businesses succeed
  • Collaborating with my team to bring creative ideas to life
  • Supporting my growing family

 

Interests & Hobbies 

Football: Die-hard Manchester United fan

Golf: Enjoys playing, though not a pro

Spending time with family and friends: Cherishes quality time with loved ones

Scott Kelly

Head Of Sales

15 years of industry experience

 

Specialisms

  • Shopify
  • Sales 
  • Strategy
  • Project Planning
  • Client relations
  • Account management

Education & Courses

“I don’t use many of the skills I learned in school on a daily basis – except for maths, of course – but I’ve gained a lot of valuable experience in sales through being hands-on. While product knowledge is essential, truly understanding your client and their business on a personal level is what really drives successful outcomes.”

Key Work Experience 

– Head of Sales at Create8 

“I pride myself on my approach with clients. Instead of offering a one-size-fits-all solution, I take the time to listen and provide a truly bespoke service, ensuring their goals are heard, understood, and addressed in our proposal.”

“Winning too many projects in a short period may sound great, but if the resources aren’t available to fulfill them, it’s important to manage client expectations, coordinate with the internal project management team, and plan projects with achievable timelines.”

– Strategic Account Manager at Clarity Travel 

Managed a client portfolio worth £50,000,000, including UK government clients such as The Cabinet Office and FCO. Contributed to the tender process that secured a 3-year, £300,000,000 contract with Crown Commercial Services.

Main Motivations

  • Helping clients grow into successful businesses and knowing I played a pivotal role in advising them on the right approach. 
  • Being helpful and finding solutions to clients’ struggles.

Interests & Hobbies 

Socialising: Enjoys time with friends and meeting new people

Gym: Stays fit and always aiming for a new personal best

Great food: Exploring new restaurants and trying weird and wacky ingredients

Music: Loves listening to and making music 

Samantha Taylor-Jones

Visual & Graphic Designer

9 years of industry experience 

Specialisms

  • Graphic design
  • Print & marketing
  • Web visual design
  • Web UI 
  • Brand-consistent design
  • Visual storytelling

Education & Courses

BA (Hons) Illustration: First Class – University of Gloucestershire
BTEC in Art & Design: Distinction*, Distinction*, Distinction – Trafford College

“My illustration degree helped me to think beyond aesthetics and consider how to communicate a narrative visually. This helps me to design websites that don’t just look great, but are also intuitive and meaningful.”

 

Key Work Experience 

– Visual & Graphic Designer at Create8 

Case Studies

LitPins&Co – Shopify theme, visual design, UI, CRO 

Universal Safety Systems – Custom web design, visual design, UI

Tyredox – Shopify theme, visual design, UI, CRO 

Classical Comics – Shopify theme, visual design, UI, graphic design, banner designs

“I’m really pleased with how the final website for LitPins&Co turned out. When a client sells products that I’m the target market for, it’s fun to collaborate with them to create something not just for the brand but for its customers too. I believe this is what we created for LitPins&Co.”

 

Main Motivations

  • Creating websites that put the customer first
  • Designing websites clients can be proud of
  • Collaborating both internally and externally
  • Helping startups to launch a website they love

“Over the past 8 years working in the design industry, I’ve taken on multiple roles, and this has pushed me to develop my skills in many areas, particularly with Adobe. These skills now inform my work in web design, especially when creating banner designs or custom icons for clients. Working with a diverse range of clients and team members has expanded my approach, allowing me to draw from the knowledge I’ve gained and apply it when needed.”

 

Interests & Hobbies 

Reading: Fiction, Fantasy, Sci-fi, Romance – but will read any book recommended by a friend

Cooking & Baking: Favourite cook – Sticky pork belly with Vietnamese-style salad, Favourite bake –– Sticky toffee pudding

Choir: Sings in a local choir

Max Harrison

UX Team Lead

4 years of industry experience 

Specialisms 

  • UI/UX
  • Prototyping
  • Wireframing / Design mockups
  • Information architecture
  • Research
  • Analytics

Education & Courses

BA (Hons) Digital Media: 2:1 – University of Leeds

“My university course introduced me to digital marketing, where I enjoyed using data to create high-performing campaigns. Combining that with my web design skills naturally led me to UX design.”

Key Work Experience 

– UX Designer at Create8

Case Studies

The Nursery Store – UI/UX, Wireframe Prototypes, CRO, mobile responsiveness

The Horse’s Mouth – UI/UX, Wireframe Prototypes, data visualisation, mobile responsiveness

Locta Resettlement – UI/UX, Wireframe Prototypes, data visualisation, design system, mobile responsiveness

“During my time at Create8, I’ve learned to critically analyse content to identify what works and what doesn’t, and use those insights to create better, more user-friendly experiences. I don’t always have a lot of data to make objective design decisions, but I’ve learnt to be resourceful and find banks of data for other websites and sectors to fill in the gaps.”

– Digital Marketing Assistant at The University of Leeds

Designed, developed, and maintained websites for various facilities at The University of Leeds. Conducted market and user research for the YourGymYourMove and GFAL Delivery projects, using advanced tools like eye-tracking software.

Main Motivations

  • “UX forces me to design in an empathetic way. It’s a design for everyone, not just yourself. If you’re not designing for the worst case scenario then you’re not designing for real life.”

Interests & Hobbies 

Tech: A massive technophile, big on smart tech products and services and how they work.

Photography: Loves landscape photography and getting outdoors.

Fitness: Tries every sport. Competed in triathlons and cross country and continues to train now.

Scarlett Chester-Roberts

Content Writing Manager

7 years of industry experience

 

Specialisms

  • Content writing 
  • Copywriting 
  • Content marketing 
  • Brand voice development
  • SEO content
  • Copy editing
  • Proofreading

Education & Courses

MA Linguistics: Distinction – University of Leeds

BA (Hons) English Language: 1st Class – University of Manchester

Search Engine Optimisation SpecialisationCoursera
Content Marketing: Connection to ConversionWord Craft Academy

“Studying linguistics at university gave me a deep understanding of language structure and rules, but working in agencies has shown me that the most impactful writing often comes from knowing when to bend those rules.” 

 

Key Work Experience

– Content Writing Manager at Create8

Case Studies 

Scarlett Gasque – Website content, landing pages, blogs.

The Nursery Store – Renaming, rebranding, brand voice development, website content, marketing content.

Purseglove Property – Rebranding, brand voice development, website content, landing pages, case studies, blogs, SEO content.

The Horse’s Mouth – Rebranding, brand voice development, website content, marketing content. 

WTA – Rebranding, brand voice development, website content, marketing content.

Craft House Coffee – Website content

“Scarlett has done a fantastic job capturing our new brand voice and ensuring our content resonates with our audience. Her ongoing content marketing efforts have boosted our website traffic significantly and we are now appearing organically for some very competitive keywords, which is creating an increasing number of enquiries. Not only is her writing creative, but she’s also been incredibly professional and proactive throughout the process. Despite not having a background in our industry, the content is written very much like she has been in the industry for years! I highly recommend Scarlett’s work to anyone looking to boost their online presence.”
Richard Purseglove, Purseglove Property
(Brand development, web development, content marketing retainer)

“Everything looks amazing! I made a few minor changes, but overall, the wording is spot on.”
Navinth Ravi, Newly Born UK

(Web design, web development, web content writing)

“Thank you for all your advice and support, and for wrestling with me over copy! Much appreciated.”
Dan McGrath, Craft House Coffee

(Web design, web development, web content writing)

– Creative Copywriter at UPGS

Writing product packaging copy for global homewares brands, including Salter, Russell Hobbs, Beldray and Progress.

– Copywriter & Proofreader at APS Group

Proofreading, copywriting and content writing for the Co-Operative, the Football Pools, Health Watch England, Swinton Insurance, the NPCC and the NHS.

“When I started at APS as a proofreader, I asked the Creative Director if I could have a go at copywriting. My first brief was for the NHS Start4Life Weaning Campaign – my concept was chosen over three experienced writers, including the CD’s and Head of Copy’s, and distributed in GPs across the country! It actually achieved the highest engagement rate of any Start4Life campaign with 215K+ wall planners and 15K+posters ordered. That was a pretty proud moment!”

Main Motivations

  • “I get to be persuasive, creative and efficient all at once!”

Interests & Hobbies 

Reading: Loves realist and social fiction that puts society under a microscope

Music: Part of a not-for-profit music collective called SPUN, promoting Northern and marginalised jungle DJs

Favourite genres: Hip Hop, Jungle, Garage, Soul, DnB, Funk (or anything with great lyrics!)

Cooking: Favourite dish to eat – Claridge’s Chicken Pie, Best at cooking – Puttanesca

Sam Morris

Head Of Web

Information coming soon!

Keaton Vernon

Shopify Team Lead

9 years of industry experience

Specialisms 

  • Shopify theme builds
  • Custom Shopify development
  • Shopify web design
  • App integrations
  • Shopify maintenance 
  • Migrations


“I recently worked on a client’s Shopify build that needed a customer loyalty program with paid annual membership and VIP tiers. Since no single app has all of the required functionality, I had to find a way to integrate multiple apps while keeping the process simple and user-friendly for both the client and their customers. I really enjoyed the problem-solving involved in this project and figuring out how different apps could work together to meet complex customer requirements, without compromising usability.”

Education & Courses

  • Developing on Shopify – Shopify Academy
  • Customizing Themes – Shopify Academy
  • Exploring and Extending Shopify’s Data Model – Shopify Academy
  • Integrating with Shopify – Shopify Academy
  • Expanding Your Developer Toolkit – Shopify Academy

Key Work Experience 

– Shopify Web Developer at Create8 

“Nothing compares to solving practical Shopify problems in live environments!”

Case Studies

Scarlett Gasque – Shopify site re-theme, integrations of metafield and metaobjects

Ghost Cartridges – Theme build, GeoLocation app integration, reviews app integration

Juana Skin – Custom build, extensive integrations of metafield and metaobjects

AMBR London – Essentials theme build, reviews app integration

“Recently, I worked on a custom Shopify build that involved a full migration of the clients product catalogue from a third-party system to Shopify. This was a significant undertaking, as the catalogue included over 25,000 products. I had to make sure all of the data was accurately formatted to meet the requirements for a seamless import process. I also played a key role in developing a user friendly filtering system to ensure customers could easily navigate the extensive catalogue.”  

“As an independent brand with a small team, we lacked the skills in-house to improve elements on our Shopify store. After being recommended to Create8 by another supplier, we now have a trusted partner who communicates effectively and manages projects on time and stress-free.”

Rachel Benton & Sarah Bidwell, Luella Grey
(Shopify Maintenance Retainer)

“On behalf of the JUANA team – wanted to thank you and the team very much for the push, really appreciate, and very happy to see the results!”

Kamila Sharifullina – Juana Skin

(Custom Shopify web development)

“So so pleased with the site! Thank you and the team for all your amazing work!!!”

Eleni Meneve – Scarlett Gasque

(Shopify theme development)

“I manage the majority of our Shopify retainer clients. I love building strong working relationships with them and helping them to find new solutions, like introducing a new loyalty programme, setting up discounts, or helping with a new product launch.”

Main Motivations

  • Enjoy tackling challenges and finding solutions
  • Excited by new tech and creative possibilities
  • Like making things work better and smoother
  • I enjoy crafting visually appealing and functional digital experiences

Interests & Hobbies 

Music: Loves experimenting with music and creating mash-ups and remixes that blend different genres and styles. 

Favourite Genres: 90s dance, piano house, 90s + 00s R&B – anything that can make me move! 

Problem-solving: Values continuous learning and trying new things to stay motivated. 

Movies: I enjoy escaping into movies, especially horror and thriller. There’s nothing like a good scare to get the adrenaline going!

Beth Wilson

Project Manager

7 years of industry experience

Specialisms

  • Project management
  • Planning projects
  • Managing resources 
  • Managing timelines 
  • Client relationships

Dominic D'Arcy

Visual Designer

7 years of industry experience 

Specialisms

  • Graphic design
  • Web visual design
  • Web UI 
  • Brand design
  • Visual storytelling
  • Marketing materials 
  • Print materials

Education & Courses

BCS Digital Marketing 

Principles Apprenticeship

“In school, you learn the fundamentals of design – the background and principles, which are definitely important! But in the workplace, you learn how to actually put those skills into practice – adapting to different briefs, managing projects and handling real-world challenges. Those are the things that school can’t teach you.”

Key Work Experience

– Visual Designer at Create8

“I feel like we’re on a great streak right now. I can’t quite put my finger on why, but every client seems really happy with their site, and I’ve genuinely enjoyed working on all of them.”

Main Motivations

  • “It’s the people, 100%! It’s hard to feel down or unmotivated when you’re surrounded by individuals who are constantly pushing boundaries and striving to create bigger and better things. The collaboration and passion in this industry are unmatched. Unlike many other industries that tend to gatekeep, people here genuinely support one another.”
  • “Working with exciting new clients all the time keeps you on your toes and makes every project feel fresh and rewarding.”

Interests & Hobbies

  • Gym: Loves strength training and sticking to a solid routine
  • Spending time with my girlfriend: Travelling the world together
  • Chilling with friends: Thrives off great company
  • Gaming: Big fan of story-driven games

Ant Woodcock

Web Designer

Information coming soon!