Twenty In-Demand Products to Sell Online Right Now

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Launching an eCommerce store is now easier than ever – it’s finding the right products to sell that poses the real challenge.

The good news is that you don’t always need a groundbreaking new product to build a profitable eCommerce business. More often than not, you just need to sell the right products at the right time.

So, how can you determine the best types of products to sell? Many entrepreneurs choose products based on their own interests or hobbies, but this isn’t always the most profitable approach.

To give your new business venture the best chance of success, you should research consumer demand and choose products in categories where interest is growing. When you choose products that people are already actively searching for, you give your store the best possible chance of attracting traffic, gaining visibility, and building brand awareness quickly.

Want to know which product categories are most in-demand in 2026? We’ve compiled a quick guide to the top 20 product categories that are booming on Shopify this year to help inspire your next big business venture.

The top 20 in-demand products on Shopify in 2026

This list is drawn from Shopify’s internal merchant transaction data and insights gained from Google Trends data.

T-shirts and tops
Skin care
Makeup
Vitamins and supplements
Trousers
Dresses
Car parts
Activewear
Coats and jackets
Trainers and boots
Arts and craft materials
Shampoo and soap
Underwear
Bedding
Bicycles
Hats and accessories
Alcohol
Kitchen appliances and cookware
Meat and direct-to-consumer food
Perfume and cologne

1. T-shirts and tops

T-shirts are probably the most effortless item of clothing, giving them universal appeal. They’re easy to wear, affordable to produce, and allow for endless customisation, giving online retailers in this category limitless opportunities to grow their inventory and scale their business.

Trending products:

White t-shirts
Black t-shirts
T-shirts in earthy tones
Sweatshirts
Camo hoodies

2. Skincare

Skincare has become an everyday self-care essential. Many people now have multi-step skincare routines, using multiple products every day to keep their skin looking fresh and youthful. The growing community of beauty influencers online has helped to fuel demand for new products tailored to different skin types and concerns. With consistent demand and high repeat purchase rates, it’s a highly attractive product category.

Trending products:

Facial peels
Beef tallow moisturiser
Sunscreen
Lip balm
Exosome serum
Glass skin masks

3. Makeup

Makeup is one of the strongest product categories in 2026 because of its consistent consumer demand, high profit margins, and powerful social media marketing potential. Makeup and beauty products are consumables, so if your customers like your products, there’s a good opportunity to build a loyal customer base.

Trending products:

Lash lifts
Eye makeup
Lip stain
Blue mascara
Coral lipstick
Liquid blush

4. Vitamins and supplements

A growing interest in health and wellness combined with an ageing population is helping to drive demand for vitamins and supplements as more people decide to take charge of their own health and wellbeing. Most supplements are taken daily, providing merchants with an excellent opportunity to win repeat business or build a profitable subscription service model.

Trending products:

Herbal remedies
Electrolyte and hydration powders
Creatine
Magnesium
Ashwagandha

5. Trousers

Trousers are a wardrobe staple, with consistent, year-round demand and wide appeal. Changing seasons and fashion trends create opportunities to launch new product lines, while offering distinctive designs or fits can help eCommerce retailers win loyal, repeat customers.

Trending products:

Joggers
Barrel jeans
Wide leg trousers
Capri trousers
Cropped trousers

6. Dresses

Dresses are a consistently strong eCommerce category, thanks to their broad appeal across different ages, occasions, and fashion styles. However, some of the biggest growth in recent years has been in a very specific sub-niche – dance dresses and costumes, driven by rising interest in dance classes and dance routine content on TikTok.

Trending products:

Dance dresses/dance costumes
Corset dresses
Slip dresses

7. Car parts

Every vehicle requires ongoing maintenance, repairs, and replacement parts, making car parts a smart product category for eCommerce. There is consistent demand for both replacement components and car lifestyle accessories. Online stores that offer detailed product descriptions alongside helpful installation guides and videos tend to perform particularly well.

Trending products:

Dashcams
Magnetic car phone holders
Car diffusers
Wheel parts
Replacement batteries
Brake pads

8. Activewear

No longer reserved for the gym, activewear has become an everyday wardrobe essential, and a fast-growing product category for online retailers. Social media is a key sales driver in this market, with Instagram and TikTok influencers helping activewear brands gain online visibility, build loyal communities, and win repeat business.

Trending products:

Flare leggings
Butt-lifting leggings
High-waisted leggings
Seamless sports bras

9. Coats and jackets

Selling outerwear, like coats, jackets, waterproofs, blazers, and overshirts, offers retailers the opportunity to introduce new seasonal collections throughout the year. Changing fashion trends and weather conditions drive demand for a wide range of different products. Versatile overshirts and lighter outerwear pieces that can be layered have become particularly popular in recent years.

Trending products:

Overshirts
Shackets
Trench coats
Padded jackets
Fleece jackets
Borg jackets

10. Trainers and boots

Trainers and boots is another reliable product category with consistent demand. However, it’s also a highly competitive market, so merchants may want to consider targeting a growing sub-niche like children’s footwear to help them stand out. This is a particularly appealing niche because children outgrow footwear fast, creating valuable opportunities for repeat purchases.

Trending products:

Baby/toddler trainers
Ballet trainers
Biker boots
Cowboy boots
Suede boots

11. Arts and craft materials

For many people, arts and crafts are becoming an increasingly popular pastime for slowing down and switching off from busy, modern life. There’s a huge range of product sub-niches to choose from, including knitting supplies, resin kits, sketchbooks and paints, and embroidery materials. Many crafting materials are consumable too, encouraging repeat purchases.

Trending products:

Colouring books
Hand-dyed yarn
Crochet kits
Embroidery kits
Air-dry clay

12. Shampoo and soap

Soap and shampoo are everyday essentials that maintain consistent, year-round demand, making them among the most reliable types of products to sell online. Merchants can win customer loyalty and strengthen brand recognition by finding their niche – whether that’s products tailored to specific hair or skin types, natural or vegan formulations, or sulphate-free products.

Trending products:

Soap bars
Shampoo and conditioner bars
Curly hair cleansers
Natural, eco-friendly products
Clarifying and detox shampoos
Scalp health products

13. Underwear

Underwear is a commercially attractive product category thanks to its high profit margins and consistent demand. Its compact size makes storage and shipping simple and inexpensive, while the fact that it’s replaced regularly creates valuable opportunities to win repeat customers. Merchants can stand out by targeting a growing niche like shapewear, inclusive sizing, or sustainable fabrics.

Trending products:

Bodysuits
Shapewear
Wireless bras
Thongs
Sheer lingerie

14. Bedding

Bedding is a household essential that homeowners regularly refresh to reflect the seasons and changing interior design trends. Once established, eCommerce retailers can continue to grow their product range by launching seasonal collections and expanding into complementary products like pillows, mattress toppers, and duvets.

Trending products:

Linen sheets
Flannel sheets
Percale sheets
Cooling bed sheets
Waffle bedding

15. Bicycles

More people than ever are taking up cycling as they look for ways to get outside and disconnect from modern life. The rise of electric bikes has also made cycling more accessible than ever. Online retailers can increase average order value by selling complementary products like helmets, clothing, and accessories alongside bicycles. Creating useful how-to guides and engaging blog content about cycling can help attract customers with high buying intent and build a loyal customer base.

Trending products:

e-bikes
Mountain bikes
Gravel bikes
Bike phone holder
MIPS helmets

16. Hats and accessories

The hats and accessories category encompasses a huge variety of different product types, including bags, hair accessories, caps, belts, and jewellery. To stand out in this competitive market, eCommerce retailers should focus on particular product types or styles rather than trying to cater to everyone. The print-on-demand (POD) business model works well for this category, enabling sellers to offer customised or branded designs without storing large amounts of inventory.

Trending products:

Crochet skull caps
Bucket hats
French pins and combs
Twill baseball caps
Gold hair clips

17. Alcohol

Alcohol continues to be a commercially attractive product category, with consumer interest growing in niches like organic and natural wines, craft beers, and low and alcohol-free drinks. Rather than competing with supermarkets, eCommerce stores can stand out by curating specialist ranges or offering independent, premium, or more difficult-to-find products.

Trending products:

Organic and natural wines
Alcohol-free and low-alcohol options
Ready-to-drink cocktails
Ready-to-drink spritzes
Spicy tequila
Craft beers

18. Kitchen appliances and cookware

Consumers are constantly on the lookout for innovative kitchen products that will make cooking easier, faster, and more enjoyable. Combining a unique product range with a strong content strategy featuring recipe videos, product demonstrations, and more is a recipe for success in this category.

Trending products:

Barbecues
Compact multi-cookers
Smart coffee and espresso stations
Ceramic pan sets
Stainless steel pans
Stainless steel chopping boards

19. Meat and direct-to-consumer food

Consumers are becoming more interested in where their food comes from and how it was produced, seeking out more natural and wholesome alternatives to supermarket food. This creates an excellent opportunity for direct-to-consumer food retailers like independent butchers and farm shops to shine. Offering a subscription service can help to increase average order value and encourage repeat purchases in this category.

Trending products:

Grass-fed beef
High-protein whole foods
Gourmet meat boxes

20. Perfume and fragrance

Gen Z and Millennial consumers are driving worldwide growth of perfume sales. These younger generations often view fragrance as an everyday item rather than saving it for special occasions. They are more likely to search for luxury or niche scents and often look for buying inspiration on platforms like TikTok. Rather than competing with mainstream brands, eCommerce retailers can differentiate themselves by specialising in a niche, such as natural ingredients or gender-neutral fragrances.

Partner with Create8 to launch your new eCommerce store

Choosing the right product is only the first step. To grow a successful eCommerce business, you also need to understand your target audience, develop your brand identity, and build an eCommerce store that is optimised to convert visitors into paying customers.

Here at Create8, we provide advice and support to eCommerce businesses at every stage of their journey, from initial conception through design, development, and optimisation.

Contact us today to discuss your project and find out more about our services and how we can help you to turn your ideas into a successful online business.

Twenty In-Demand Products to Sell Online Right Now