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So, you’re looking to create new branding for your company but aren’t sure where to start? Don’t worry, all businesses go through this. Businesses in their early days need to save money where they can, so some will try and produce this work themselves; this inevitably causes some problems.

Graphic design is a much more complicated and skilled process than it first seems and attempting to produce your own logo can result in a poorly designed and executed results. That is why it’s important that you hire a professional to do the job – you will save money and time in the long run.

When choosing a professional there are some questions you must consider first:

Do I choose a freelancer or a graphic design agency?

The difference:

  • A Freelancer: is a self-employed individual who will communicate directly with you.
  • An Agency: is made up of many people. You will deal with a manager who will have a group of graphic designers working under them.

Which one to choose?

They each have their own pros and cons when it comes to graphic design tasks, but what are the major differences between the two?


Freelancers will generally cost much less than an agency due to much smaller overheads. If your job requires you to hire a number of separate freelancers, this is when the costs can start to creep up and make an agency a more desirable option.

Improving Business Cost


A lot of freelancers will focus on an exclusive area and will not deviate from it. So, if you hire a graphic designer freelance that is exactly what you will get. If there is an issue, however, the large teams at an agency will have a much better chance of overcoming them.

Reliability – If a freelancer becomes unwell or goes on holiday then work would come to a stop; a problem that doesn’t occur within agencies thanks to the cover options available through a larger staff base.


Agencies generally have a fixed office location where you will need to travel to attend meetings with them. Freelancers are much more flexible with locations and also with their time schedules, with some willing to work outside of normal working hours.

If you are looking for a trusted agency, contact Create8 today and we will be happy to talk you through everything we offer.