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When we talk about a company’s brand, what we are really talking about is the company identity that they wish to portray to the world. Every company, whether large or small, should treat branding as an important aspect of their business as a whole; the way in which a business is perceived will alter the way that customers will interact with them.
Some business brands are so well established that they are identifiable all over the world. Small businesses may fear that they will never be as wide spread as some of these huge corporations but that’s okay. In fact, some large companies actively try and appear smaller than they are through their branding in order to appeal to customers who want to support small independent brands.
What are the steps that a business needs to take in order to correctly brand their company? After all, you don’t want to commit to a certain branding that ends up giving off the wrong message.
1. Define Your Brand
It can be a difficult step, but you need to figure out where your business stands. This is a collection of the products or service you sell, the needs of your customers and the corner of the market your brand will operate within. Your brand is how you connect with customers and set yourself apart form the competition, so it needs to be clear.
2. Brand Persona
Your brand represents the ‘character’ of your company. Imagine it was a person; how would they behave? How would they act? What would they say? By imagining your business as a person, it is easier to create a brand that people can connect with on a number of different levels.
Hypocrisy doesn’t fly well with customers in the real world, or the business world. If a brand doesn’t seem to be consistent with its message or its aims, it will quickly be ruled out by a large majority of customers so ensure that once you’ve chosen a branding path, that you stick with it religiously.
4. No Imitation
A lot of smaller companies will try and imitate large successful brands in the hope of piggybacking on their success. It is important that even in the early days, you stick with your own unique identity and pave your own path, rather than walking in the footsteps of others.
If you are looking for branding in Manchester to help take your company to a wider audience and reinforce your brand, contact Create 8 today to see how we can help create successful branding for your company.