The global pandemic of COVID-19 has been one of the toughest tests for the business world in recent history, with companies of all sizes feeling the burden. Survival has been largely down to how quickly a business was able to react and how productive their digital presence has been.
Digital marketing has become the backbone of industry as shopfronts have closed across the country, and businesses have had to fend for themselves using their digital presence alone. Amongst the uncertainty, companies have learnt a whole lot about digital marketing. The power it will have in mitigating losses during this period and its importance once normal life resumes.
How have digital platforms helped? 📱
It’s an obvious place to start, but without online sales, there would have been no revenue whatsoever for businesses up and down the country in the past three months. Sales mean revenue, and revenue means survival, and without digital marketing, none of that would have been possible.
Online presence has created a feeling of closeness and unity between potential customers and businesses. Your digital marketing speaks loud-and-proud about your company, and it also offers a fantastic opportunity for you to showcase your personality, and we love that! As the world has felt smaller and our lives so closed in and trapped, social media has offered an escape and allowed businesses to connect with people, and build an affinity which will reap the rewards in the long term.
Social media advertising and online shopping
Sales have been crucial to many businesses, and that has been propped up by their digital marketing efforts and their online stores. As the majority of people have had heaps of time on their hands, the kind of time they aren’t generally used to, online sales and time spent on social media have skyrocketed. This is where proactive businesses have made the most of the COVID-19 pandemic. An inventive social media advertising campaign will drive traffic to your website and your products and convert into sales if you get the whole process right!
Any online business is only as good as its search engine optimisation, meaning that those who have managed to perfect their keywords and search terms during this time of uncertainty will have the upper-hand once normality resumes. SEO both organic and PPC (pay-per-click) is a measurement of how well your company performs in online searches. If your website content is rich and well-managed, you are more likely to appear at the top of the keyword search terms. If it’s not, then your competitors are converting all of that valuable traffic instead!
Fine-tuning the process
During this pandemic, the lessons we all learnt about our businesses were eye-opening and incredibly beneficial. Not only was digital marketing responsible for driving us forwards, but it was also digital marketing that held the whole thing together and allowed us to fine-tune the process.
Working from home
Without the ability to work from home, most businesses would have suffered substantially over the past three months. We understand that circumstances and job roles can sometimes hamper the process, but for those who have worked around the clock from dining room tables, spare-bedroom desks and beds, the business world salutes you, but it also salutes the digital marketing processes that made it possible.
The power struggle for within online business meetings has never been as prominent as it has during the lockdown. However, the success of many companies has relied on how efficient programmes like Skype and Zoom have become, and how much we’ve all enjoyed the catch ups with coworkers around the country.
If it wasn’t for digital marketing scheduling programmes like Trello, would businesses have been able to make ends meet? The ability to schedule and lay-out achievement and working plans have meant we can all stay ahead of the curve, keep on top of projects and keep doing the great work we do, every day.
How will the lessons we’ve learnt continue to benefit our businesses? 💡
When it comes to staying on the ball with digital marketing, it’s all about integration and innovation, and we can’t stress the importance of the individual involved. Good digital marketers can work when you need them, but great ones are continually thinking about how to improve your presence and how to make your business a success in the long run.
It would be easy to dwell on the little wins during this period but will the lessons you’ve learnt regarding your digital marketing and online presence benefit your business? We really hope so!
If you have any questions, either give us a call or send an email and we would be more than happy to help in any way possible.