Stay on top of the latest Shopify new with Create8
September is an important month in both the digital and tangible worlds. Whether it’s the back-to-school rush, busier roads or changing seasons, we never quite know what September has in store. It’s much the same online; as September arrives, the tech giants announce their latest updates and start exciting ventures into new sectors and markets.
September, a month of change and transformation, is the perfect time to implement new tech, such as Apple’s just-released iPhone 14. However, if you’re not looking in the right places or moving in the correct circles, you might miss the hottest news. So we are here to help.
Create8 is a forward-thinking Manchester-based design agency and our aim is to provide you with informative and insightful blog posts on specialist topics in the design and development sector. From recent updates in tech to helpful hints and tips to grow your digital knowledge, we’ll keep you in the loop. In this blog we’ll explore the latest from eCommerce giant Shopify!
Why Shopify?
Why are we talking about Shopify? Well, we want our clients to have as much knowledge and know-how as possible. We know this isn’t true for every agency, so if you are yet to hire Create8 for your project or if you’ve hired someone else, we’re still here to let you know what the latest Shopify products could mean for your business.
Shopify is a robust platform that hosts eCommerce websites. In the US alone, over 25% of all hosted eCommerce websites are built with Shopify (a percentage well ahead of the most significant competitor at approximately 10%). It doesn’t matter whether you want to build a brand new eCommerce website or you just want to know how to improve the one you’ve already got, this blog can help you.
Web design at Create8
At Create8, we connect the dots. By helping our clients to strategically plan and develop their brand and boost their online presence, we put them in the best position for success. With every project, we provide an innovative outlook and align businesses with their audience.
Designing eCommerce websites is one of our strongest specialisms. We have tons of experience and valuable know-how in building unforgettable websites with user experience at their core. Create8 could even help you! Send us a message or arrange a chat about how we can elevate your business. Whilst you’re here, you might want to have a look at our completed projects to get some inspiration.
Shopify Collabs
Shopify Collabs is here, and it’s probably one of the most interesting implementations of the year so far. Building relationships is vital to the success of any business, particularly with those who push our products and services to a broader audience through content creation. However, a significant weakness of influencer marketing has always been how difficult it is to adequately track the journey of each sale. Well, with the arrival of Shopify Collabs, all of that could soon change.
What is Shopify doing differently in the influencer sector?
Essentially, Shopify is leveraging the information and technology they already have to build an influencer platform that is more manageable and malleable. Initially, they have highlighted four aspects of the platform that will benefit the growth of businesses.
Influencer database
As you can imagine, being one of the world’s largest eCommerce providers has its benefits. The database of information accessible to Shopify users is far vaster than we can fathom, and with it businesses can search through millions of creators and influencers to find the ones who align perfectly with their brand.
Affiliate links and codes
Linking influencer or creator marketing with a website can be troublesome and difficult to track. However, when the marketing platform provider is also the eCommerce platform provider, things align more easily. Shopify suggests that its affiliate links and discount codes allow businesses to easily track sales and manage which creators are the most successful with their marketing efforts.
Gift tracking and fulfilment
Since Shopify eCommerce websites are expertly tailored to optimise every order’s checkout and fulfilment process, this also benefits influencer campaigns. Through the Shopify Collabs platform, businesses can send products directly from their shop to their influencers, making it easy to know exactly what’s been sent to who.
Commissions
Paying commission to successful influencers has also been simplified. Tracking who has earned what and how much to payout can now be fully automated using PayPal, saving valuable business time and improving influencer relationships.
Create8 Top Tip: Shopify Collabs is going to shake up the influencer marketing space. Having your marketing efforts aligned with your website will save you time and create a process that will be replicable. If you haven’t yet looked into Shopify Collabs, head to the Shopify website for more information. Alternatively, reach out to us for a chat about how it could benefit your business.
Updates required for Embedded Apps and Themes
The other major Shopify update is a little more technical, but we want to include it as we know some of you are developers in your own right and this may be a problem that needs addressing on your site.
As with everything Shopify does behind the scenes, it’s all about speed. They have recently consolidated several varied admin platforms into one, which makes a lot of sense as it brings significantly fewer reloads and delays. However, it also means that the apps and themes that relied on the consolidated pages will need a quick update to function correctly.
For all the technical information needed, follow the link below, or if you are looking for someone to help manage your Shopify website, send us a message.
https://www.shopify.co.uk/partners/blog/september-product-updates-for-partners-and-developers
When it comes to extensive updates, you will generally find that platforms such as Shopify refrain from doing anything too vast. They focus on minor tweaks to fine-tune their processes and build something perfect for their audience.
However, in the case of Shopify Collabs, users have been provided with something entirely new and incredibly beneficial. For as long as we can remember, there have been issues with the processes involved in influencer marketing, whether due to misunderstanding the sales and user journey from social media to website or forgetting what product had been sent to which creator. However, with Shopify Collabs, all of that will change.
At Create8, we believe in providing an unrivalled service to all of our clients. By hiring the best talent, we enable ourselves to provide support like no one else in the sector. Whether your business is looking for an eCommerce website to increase sales or a marketing campaign that your audience will never forget, we are here for you.
From our Manchester-based headquarters, we have had the privilege of working on some unforgettable projects. From day one of a business’s journey through to national and global success. When it comes to supporting the growth of our clients, there really is no one like Create8.
If you’re looking for a web design agency that can help support your business through growth and development, have a look at our projects. We can’t wait to hear all about your project and see some of the fantastic branding and web design ideas you’ve already developed.
