Packaging design agency that converts browsers into buyers

We design packaging systems for product brands ready to grow, across retail, ecommerce, and everything in between.

Packaging Design

Packaging designers that have worked across every major product category

Packaging briefs aren't one-size-fits-all. Whether you're a food & drink brand competing on supermarket shelves, a sports nutrition or pharmaceutical brand navigating strict compliance requirements, or a beauty, lifestyle, or alcohol brand launching into wholesale or DTC, the design decisions that make your packaging work are different every time.

Food & Drink
Sports Nutrition
Beauty
Lifestyle
Sporting Goods
Alcohol
Household
Pharmaceutical
Technology
Kids & Baby
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What Do We Do?

Before anything is sketched or designed, we take time to understand your brand, its values, audience, tone, and where it sits in the market. This isn’t a form to fill in; it’s a working conversation that shapes every design decision that follows. Packaging built without this foundation rarely lands the way it should.

We look at what’s already in your market, on shelf, online, and in transit, so your packaging earns attention rather than blends in. Understanding the visual language of your competitors tells us what to avoid, what to reference, and where the genuine white space is for your brand.

We present multiple design directions, each grounded in your brand strategy and informed by market research. Every concept is built with a clear rationale, not just aesthetics. We push for designs that work hard: on shelf, on screen, and at scale across a growing product range.

A strong packaging system works across your entire range, not just the hero SKU. We design with range architecture in mind from the start, establishing a visual framework that stretches across flavours, sizes, sub-ranges and future product lines without losing coherence or brand recognition.

Before anything goes to print, we produce high-quality 3D renders and lifestyle mockups so you can see exactly how the packaging will look in the real world. These are production-ready assets you can use across your website, retail decks, Amazon listings, and social content.

We manage the relationship between your brand and your print partners directly, handling technical specifications, artwork sign-off, colour proofing, and press-ready file preparation. Most design agencies hand over files and step back. We stay in the process, which means fewer errors, fewer reprints, and a better result.

The right packaging format depends on more than aesthetics, it depends on your product, your route to market, your print run, and your budget. We advise on substrate, structural format, and print finish early in the process, so the final design is always buildable and cost-effective at your scale.

Legal copy, nutritional panels, allergen information, barcodes, recycling symbols, the compliance requirements on packaging are specific and non-negotiable. We work directly with your product manufacturer to ensure everything is captured accurately and laid out correctly, so you’re protected and print-ready.

Where your brief and budget allow, we design with responsible material choices in mind, recyclable substrates, reduced ink coverage, minimal waste formats. This isn’t a checkbox; it’s a practical conversation about what’s achievable for your product and your print run, without compromising on quality.

The best packaging systems grow with the brand. We build with extensibility as a core consideration, keeping your colour architecture, typographic system, and structural approach open enough that every new product or line extension feels unmistakably yours, without starting from scratch each time.

The Team in Action

Packaging we design

Labels

Designed to work at speed, instantly recognisable on shelf, whatever the material or application.

Bottles

From glass to plastic, we design labels and structural elements that suit the product and the way it's used.

Cans

Full wraparound designs built to work at every angle, front-facing or on a crowded shelf.

Boxes

Structural and print-ready packaging that protects the product and does the selling before it's even opened.

Pouches

Flexible packaging designed to stand out, whether it's stood up, hung on a hook or stacked on a shelf.

Cartons

Practical, print-ready designs built for everyday products that need to work at scale.

Tubs & Jars

Label and structural design that suits the product inside, from food to cosmetics.

Point of Sale & Display Units

Packaging that extends beyond the product itself, built to grab attention in-store.

Packaging Design Process

We’ve made sure to make our design process as easy as possible for our clients to understand; however, we know each client has different demands and needs so we remain flexible throughout the process. To begin your packaging design process, have a chat with our Manchester-based team today.

01

Discovery & Brief

We start by understanding your product, your audience and what the packaging needs to achieve, the brief that shapes everything that follows.

02

Research & Competitor Analysis

A look at your market and competitors, so your packaging stands out on shelf rather than blending into the crowd.

03

Structural & Format Considerations

Working out size, material and print method early on, so the design we create is realistic to produce and right for the product inside it.

04

Copy & Content Planning

Mapping out everything that needs to appear on the pack, from legal requirements to brand messaging, before any visual work begins.

05

Initial Concepts & Presentation

We narrow things down to a small number of considered directions and present them, talking you through the thinking behind each one.

06

Client Feedback & Revisions

Your feedback shapes the next stage, we refine the chosen direction based on what’s working and what isn’t.

07

Refined Design & Approval

The design is tightened up and finalised, ready for your sign-off before we move to production.

08

Artwork & Print-Ready File Preparation

We prepare final artwork built to exact print specifications, so nothing gets lost between screen and shelf.

09

Print Specification Sign-off

A final check against material, dieline and print requirements, so what gets produced matches what was approved.

10

Asset Delivery & Handover

Everything is packaged up and handed over, ready for print and yours to use going forward.

Packaging Frequently Asked Questions

Every project is different, but as a guide, most packaging design projects run between four and eight weeks from brief to print-ready artwork. That timeline accounts for brand discovery, concept development, amends, and print liaison. If you have a hard launch date, tell us upfront and we’ll work to it.

Packaging design is priced based on the scope of the project , the number of SKUs, complexity of the design system, and whether you need dielines, mockups, and print liaison included. We’ll always give you a clear breakdown before any work begins, with no surprises.

Both. We’re happy to work with your existing print partner and handle the artwork liaison on your behalf. If you don’t have one, we can introduce you to trusted suppliers suited to your format, volume, and budget.

Yes , in fact, getting us involved early is an advantage. Understanding your product format, materials, and manufacturer requirements at the start means the design is built around real constraints, not retrofitted to them later.

Not necessarily. If your brand identity is solid, we work within it. If there are gaps , missing assets, inconsistent usage, a system that doesn’t stretch to packaging , we’ll flag them and recommend what needs addressing before design begins.

You’ll receive print-ready artwork files built to your printer’s exact specifications, along with packaged source files. Mockup renders and any brand assets produced during the project are yours to use across all channels.

We work directly with your product manufacturer to ensure all required information , ingredients, allergens, nutritional data, barcodes, recycling symbols , is accurate and correctly placed. The responsibility for the information itself sits with you and your manufacturer; our role is to implement it correctly within the design.

Yes, and we’d encourage it. Designing a range together from the start produces a far more coherent system than designing products one at a time. We build range architecture into the brief so every SKU feels consistent without being identical.

A brief, your brand guidelines (if they exist), any product specifications from your manufacturer, and a sense of your timeline and budget. The more context you can give us upfront, the faster and smoother the process.

Our specialism is graphic design and brand application. For structural or industrial packaging design , custom box engineering, bespoke formats , we work with specialist partners and can make introductions where needed.

A dieline is the structural template , the flat, unfolded blueprint that shows exactly where panels, folds, cuts, and bleed areas sit. The finished design is the artwork applied to that template. We produce both, and make sure they’re built to your printer’s exact specifications before anything goes to press.

Yes. First impressions in retail and ecommerce are made in seconds, and packaging is often the first physical touchpoint a customer has with your brand. Getting it right early is considerably cheaper than redesigning after launch, and a well-built system will scale with you as the range grows.

Yes. We’re often brought in to fix or evolve packaging that hasn’t landed , whether that’s a design that doesn’t translate to print, a system that doesn’t stretch across a range, or simply a look that no longer reflects where the brand is. We’ll audit what exists and give you an honest assessment of what needs to change.

Both, and the requirements are genuinely different. Retail packaging needs to work on shelf , at a distance, at pace, competing for attention. Ecommerce packaging needs to survive transit, create an unboxing moment, and often do more storytelling in the absence of a physical retail environment. We design for the channel your product actually lives in.

This is agreed at the start of every project and outlined in your proposal. Typically we include two rounds of amends per concept stage. We find that a thorough briefing process at the start significantly reduces the need for extensive amends later , which is why we invest time in discovery before any design work begins.

Packaging Tips

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