90's Baby

Brand Identity / Event Artwork

90’s Baby

Branding and Event Artwork

Challenge

The challenge for this project was to design event artwork which would reflect the buzz surrounding the huge lineup. The artwork needed to be eye catching unique and create the effect of this event being huge.

Approach

We approached this artwork by deciding a main custom type logo, this way the identity for the event would be like no other and be instantly recognisable along side a bold surrounding design.

Solution

We created 3D, diamond-shaped type that pops from the artwork and serves as a trademark for the event. The bold design encapsulates a 90’s party vibe while allowing the excitement of the line up to be the main focus.

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