We sat down with Mike Stewardson from Thirty Two to discuss his top tips on running events, event artwork and event marketing.
What advice would you give a new event owner when starting an event?
Don’t be afraid to take risks. Your first event, you will be nervous, you’ll have money on the line, you will be worried about how many people are going to turn up and if they’re going to enjoy it. There’s no way around this other than to just go for it! Keep trying new ideas, concepts and keep taking the risks!
When it comes to event artwork, do you think it’s important to get it right?
100%. You know I feel strongly on this one haha. The reason being, a lot of people will make assumptions on your event based off the quality of your artwork. Seems silly, but professional promo materials tends to translate to the professional all-around event. I think it’s a subconscious one, but it’s definitely a link customers make.
Would you advise event owners to use paid advertising on social media to improve ticket sales?
Again, without a doubt. When compared to paid physical posters and the old-fashioned way of promoting it just offers so much better value and reach. I can’t speak for how competitive social media ads are in other locations, but its very good value where I live, albeit not as good as 4-5 years ago when I first started.
Have you got a top tip on promoting an event?
Make sure you focus on developing your brand and increasing consumer confidence. If you consistently put on good shows, word will soon get around. Likewise, the contrary is true.
Big thank you to Mike for giving us these amazing tips, we’re really looking forward to seeing what Mike and his team have to offer in the future.
If you are looking for a Manchester Design Agency to take over your event artwork, then look no further. Our event artwork designers are ready to take your brand to the next level.
