Web Design and Branding for a Financial Services Company

Refreshing the brand and website of a modern financial company

Services

Red Star Financial Services came to Create8 to modernise their financial services website. We created a new and modern WordPress website for them as well as refreshing their brand image.

We refreshed the Red Star Financial Services brand with a modern typeface, keeping but updating the memorable star from their original logo helps to keep the current brand awareness with customers. A down facing arrow within the star represents reducing financial costs.

As we’ve worked with many financial companies already, they had confidence we would know their audience and be comfortable developing their brand. The refreshed branding flows through the website, making sure every page is in sync with the last. This helps solidify brand awareness with their clients.

For their news area, we created the ‘Knowledge Hub’, a blog inspired page for them to share information about relevant industry news. It is easy to navigate whilst offering helpful information. This type of content is great for SEO and can encourage people to share their articles across social media.

The website is straightforward to navigate, making it easy for potential customers to gain the knowledge they need to then give Res Star Financial Services a call. All necessary information about the company is simple to find and easy to read, with call to action buttons throughout to help customers get in touch quickly.

Colour Palette

Red Star Red

#D92C2D

Roman Red

#D75451

Deep Blue

#383845

Typeface: Poppins

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