A staggering 75% of people never click onto page two of Google after they have entered their search and pressed enter. The result that comes out on top; that is, the result that holds the coveted, number one result spot at the top of page one, is 33% likely to be clicked on.
With millions of pages of results for each average search, this means that a lot of websites are missing out on the action. This also means that the websites that are landing at the top of the search results are sweeping up when it comes to the potential business to be made.
Don’t worry if your business isn’t at the top of Google just yet, because there are ways that you can help boost your rankings, and start moving your name up the list. The higher you can get your name up that list, the more traffic you are going to start seeing on your website. And with more traffic comes more sales.
How Can You Boost Your Google Rankings?
1. Content
It isn’t just the amount of content that your site contains that will help boost its rating on the SERPs, the content itself also has to be high quality, it needs to be relevant, and it needs to be recent. People want to read content that is relevant to their searches; if they ever feel like they are being misled by irrelevant, poorly-written content that hasn’t been updated in seven months, they are going to find another site that does.
2. Outbound Links
Not only does your content need to be of a high quality, but you should back up your writing with outbound links to other trustworthy and relevant sources. You can also include inbound links to other parts of your own website to content that may be closely related to the page in question.
3. Header Tags (that’s me)
Large chunks of text are off-putting for the average visitor to read. They aren’t there to dip into a novel, they want contextualised information written in a straightforward and easy to read manner. You can do this simply by breaking up your piece of content with header tags. These tags make your content much easier to skim, as a visitor may be looking for a very specific piece of information that is enclosed within a page of content.
4. Optimise Your Images
Another way to break up your content and make it more engaging is through the use of images. Google can’t tell what an image is, so it is important that you use keywords to describe your images in order for Google to be able to do its magic.
Always optimise your images by formatting the size as large images can cause your page to slow down; which brings us to point number five…
5. Increase Your Page Speed
It isn’t just visitors to your website that will notice it taking a long time to load, Google will too. And when it does, it will hurt your rankings. Abandonment rates shoot up rapidly as the time it takes for a page to load increases just marginally by a few seconds, so always make sure your site is running quickly and smoothly to keep the traffic coming and ultimately let Google boost you up the rankings.
Speak to any web developer in Manchester and they will tell you that these are some of the most important things to look out for in order to boost your Google rankings, and ultimately, increase your traffic.
