Website design has been developed into a fine art over the years. Website Developers understand what makes a particular site work and what doesn’t, and by knowing this, they can devise a website that works smoothly and efficiently.
When it comes to great website development, the general rule is: less is more. The more minimalist and clean a website looks, the better it is for the user as it is simple and easy for them to find exactly what they are looking for. Let’s take a look at a few of the key design elements that make a great website:
Aesthetic Design
The word ‘Design’ is an all-encompassing term for the visual elements of a website including logo, fonts, white space, theme/template, colour palette and layout. When it comes to design it is important to find the right balance between your colour scheme and whitespace; colour schemes may seem rudimentary, but a strong palette will create cohesiveness when including new elements for your website.
Content
People who visit a website looking for gardening tools don’t want to search through pages and pages of unrelated content. Good websites only provide relevant content that readers actually want to read. If a site is merely full of filler, visitors to the site will quickly become impatient trying to sift through all the content trying to find what they need and will soon start looking elsewhere.
You need a sort of ‘SAT-NAV’ to help navigate your site. Navigation bars are buttons that help your visitors get to where they want to go to either find information or do something specific. These guides need to be easy to find, easy to use and send any visitors to the corresponding pages.
Call To Action
Converting visitors into leads and customers is a vital part of your website design. After all, it is the main reason you have set up a website. Your Call to Action should be strategically incorporated into your site to help your visitors make an immediate decision. Without a Call-To Action, visitors tend to be unsure about what to do on a webpage. It may seem as though you are guiding people by the hand, but by making your call-to-action clear from the onset, visitors are made comfortable and confident that they are in the right place
SEO
SEO (Search Engine Optimisation) helps your site rank higher up on search engines such as Google, making it much easier for potential customers to find you. With more people landing on your site after searching for something on Google the more leads you are going to make. Design elements like meta tags, title tags, heading tags and other HTML coding go a long way in helping your site climb the ranks.
If you are looking for web design in Manchester, get in touch.
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