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In 2019, few aspects are as important to the overall success of a business as the company’s social media use. A constant challenge for triumphant corporations rests within the ability to engage audiences across a number of varied platforms with social media now proving the number #1 global source of promotion. One of the biggest challenges faced within this comes in the form of the varied different image sizes required across each platform. Often, a fantastic piece of marketing may be constructed only to find that the image does not appear right on all apps – thus reducing quality and potential engagements. One handy way around this is to know your image sizes in advance thanks to this handy cheat sheet which will enable a more efficient workflow:



Facebook Page Cover photo size: 820 x 312 desktop / 640 x 360 mobile | Optimize for both.

Facebook Profile photo size: upload 170 x 170 | Make the best Facebook Profile Picture.

Facebook Link preview size: min 600 x 314

Facebook Photo post size: on the wall, 476 x varied height, larger gives better quality.

Facebook Group Cover photo size: 1640 x 859 minimum, this post helps you optimize for mobile and desktop.

Facebook Event Cover photo size: 1200 x 675: Facebook Event Cover for Desktop AND Mobile.


Linked In

LinkedIn profile cover photo: 1584 wide by 396 high. This is exactly 4:1 proportion.

Linked in profile picture: Per LI, upload any size between 400 x 400 pixels and 20,000 x 20,000 px.

LinkedIn blog post: link shares match Facebook’s! 1200 x 628 px.

LinkedIn photo share: 1200 x 1200 square looks best on a desktop, but this is cropped to horizontal in a mobile feed. so it is better to use link share size.

LinkedIn Company cover photo size: 1536 x 768 px.

LinkedIn logo size: 300 x 300 square. No more horizontal.



Twitter Header size: 3:1 or 1500 x 500 pixels.

Twitter Profile size: 1:1 or 400 x 400 pixels.

Tweeted Image size: 16:9 or 1200 x 675 pixels.

Twitter Card image size: 1.91:1 or 1200 x 628 pixels.

Tweeted images are not 2:1 proportion! If you post that size, the edges will be cut off in the stream. Tweet images are shown in full when clicked, so use a square image for portability across social media networks. However, they’ll be cropped in the feed on mobile.



Pinterest Profile Photo size: 180 x 180 or larger.

Maximum pin width when clicked: 564.

Board cover: suggested minimum 340 x 340.

The minimum image size that can be pinned: 100 x 200.



Instagram Profile Photo size: 110 x 110 minimum.

Instagram photo size: minimum 1080 width for best quality.

Instagram landscape photo size: 1.91:1 proportion, or 1080 x 566.

Instagram portrait photo size: 4:5 proportion, or 1080 x 1350.



YouTube Channel Art size: 2560 x 1440.

Video thumbnail size: 1280 x 720.

Channel icon size: 800 x 800.



Maximum ad length: 10 seconds (4-7 seconds is recommended)

Maximum file size: 32 MB

Asset dimensions: 1080 x 1920 (image must use the entire canvas, 150px margin on top and bottom, 64px margin on each side)

Resolution: 9:16 aspect ratio

File type: .mp4 or .mov file

Video code: H.264 encoded

Audio code: Audio 2 channels; PCM or AAC codec 192 minimum kbps 16 or 24 bit only 48 KHz sample rate


If you are looking for some to create your social media artwork. Our Manchester Graphic Designers are ready to help.