Keeping you in the loop with all things Shopify!
It goes without saying that if your business isn’t online, you run the risk of losing vital ground to your competition. In the same breath, it’s essential to point out that just being online isn’t enough! As websites become increasingly savvy and intuitive, brands across the world are seeing the possibilities expand and are chasing the new opportunities provided.
So, what can you do about potentially getting left behind? Well, you can have a read through this blog as we talk about all the latest news in the world of Shopify. We will share our knowledge regarding the most recent updates, the things you need to know and, of course, a little bit about how they might push your business forwards.
Understanding your Shopify website!
Let’s start as we mean to go on; if you gain one thing from this blog, it should be that you might be able to implement some cool new features to improve your business. At the same time, we understand that most companies use an agency to build and run their websites; so we don’t expect all of the jargon to stick with you, so don’t worry about that too much!
In an ideal world, you’ll read about a new feature or update, and you’ll go away and let your website designer know that you’d like to try it out.
Of course, all our suggestions will be with your best interests at heart, but what is for one person isn’t for everyone. So, please have a read around, put our suggestions side by side with your business and calculate how you may be able to leverage Shopify.
Say hello to Linkpop
Linkpop is easily one of our favourite updates in the Shopify world. Essentially the free app allows brands to create an online landing page with all of their vital links attached. The beauty of Linkpop is its flexibility; the uses of the application span from a small business using it as an online business card by creating links to their social platforms, website, blog, and so on to an influencer using Linkpop to highlight certain pieces of content.
Linkpop, however, is particularly powerful in that it can be used to sell products too! The introduction of shoppable links directly to Shopify takes this application to a ‘must have’ level.
What’s great about shopping with Linkpop is that your potential customers aren’t whisked away from the landing page itself. The link sells your product where it is with no added complications, reducing the chance of your clients exiting your website.
Sounds great!
eCommerce Web Design at Create8
If you are looking for a web design agency to build the perfect eCommerce site for you, you’ve come to the right place! At Create8, we are an innovative website design agency with a difference. We pride ourselves on creating immersive websites and breaking the mould of formulaic and boring design.
If you want to learn a little more about what we do and how we do it, follow the link below. Feel free to reach out with any questions or inquiries you may have. We can’t wait to hear from you.
Spend today with Shop Pay
Shop Pay has been on the lips of those in the eCommerce world for a while now. The Shopify owned payment system is an advantageous plug-in for both vendors and consumers; that in itself is pretty cool.
The application helps the customer by encrypting their payment information, so they don’t need to enter it again at a later date. Making the whole process convenient and less stressful; however, that’s not what makes Shop Pay a must!
It’s Shop Pay Instalments that really make this application stand out. As a Shopify owned competitor to Klarna, Shop Pay offers customers the option to pay for their purchases in instalments.
So, what does this have to do with you and your brand?
Well, a potential customer is far more likely to convert into a sale if they feel they can afford to make the purchase. When your price is distributed into four separate instalments, it feels more accessible to your audience, this should drive more sales for your company.
Shop Pay doesn’t act like a credit card; there are no penalties for missing payments, simply that you may be banned or restricted from using the application again. As long as the customer’s transaction is between $50 – $3000, it’s an excellent option for you and your potential customers.
Shopify acquires Deliverr
Recently, the eyes of the eCommerce world were fixated on Shopify. As the platform looked at acquiring one of the big movers in the fulfilment sector – Deliverr. The noise which had been made was well-founded as Shopify announced the purchase in early May.
What does the purchase of Deliverr mean for Shopify users?
Deliverr will run alongside Shopify Fulfilment Network (SFN) to provide a hassle-free seamless integration for all merchants. The acquisition offers Shopify the ability to further deliver (pun intended) on their fulfilment agreements. The two powerful entities will create Shop Promise in a Power Rangers kind of merger.
Shop Promise will bring two day and next day delivery to all customers shopping with the Shopify businesses that they love. From a web innovation standpoint, this is huge news, and the $2.1 billion spent by Shopify shows how seriously they are taking the logistics of their users.
Strike launches Shopify integration
At Create8, we like to save some big news until last, and big would be an understatement. The launch of a long-awaited Strike integration will bring a whole new form of potential income into the pockets of eCommerce vendors.
Strike is known as the world leader in the digital payments sector and is built on the Bitcoin Lightning Network, meaning that businesses using Shopify will be able to accept payments in Bitcoin. However, that’s not the only benefit that this global merger creates.
Shopify merchants will be able to accept global transactions with ease thanks to the Strike integration. It will also provide access to potentially untapped markets across the world and allow small businesses to operate on a far vaster scale.
Although the initial integration is very much in its infancy, Strike’s long-term aim will be to provide unrivalled service for Shopify users. Merchants will be able to process payments on the digital payment platform both online and offline. In-store Bitcoin payments, now that really is a game-changer.
Staying up to date
As a web design agency, we understand the value that updates and enhancements within the eCommerce sector can bring to your brand. We also know how difficult it can be for a business owner to stay on top of the changes as they occur, and that’s precisely why we are here to help.
Strike, Deliverr, Shop Pay, and Linkpop are all vastly different integrations within Shopify. However, if leveraged correctly, they could be the difference between your business driving the extra sales you desire and beating off your competition.
Whether you think your business would benefit from accepting global payments in Bitcoin via Strike or by offering next day delivery with Deliverr, you’ll grow your current client list. We would always advise doing some research and understanding the processes involved with integrating a new application. Reach out to your web developer and ask questions about the new features available.
Not every application is perfect for every business. Understanding how you can align what Shopify has to offer with the outlook and processes of your own brand is key to making the right decisions and saving yourself time and money.
So, what’s next for your business? Well, you’ve got plenty of options! You could reach out to your web developer and ask what improvements could be made to your website. Or, if you’re still in the process of finding a design agency, you could follow the link below and have a look at some of our recent work. If anything catches your eye, send us a message, or go retro and give us a call. We love to talk about all things web development, and we can’t wait to hear about your ideas.
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