When you’re thinking about how to design a brochure, start by asking clients why they think that they need a brochure. Then ask them to define their objectives. If they’ve come up with a brief for you, take a step back from that and look at exactly what it is they’re trying to achieve. You’ll need to analyse the key objectives of your brochure design. For example, how will this product help boost sales/promotion, or help inform our audience about the product we are trying to convey to them. There are many elements to consider when crafting a brochure from scratch. Luckily, we’ve got a few key tips below to help you when it comes to starting out in the brochure business. If utilised correctly, the brochure can become a key part of your company’s growth.
How do you make a brochure?
Limit your fonts
One of the most commonly forgotten aspects of a design project rests within the resolution of the final piece. You’ll need to make sure that your resolution is now lower than around 300 dpi as anything less can result in a fuzzy or pixelated print. For most large format printing, the resolution needs to be at 150 dpi. Unlike digital projects, once print projects are completed mistakes cannot be fixed. Making sure that your print document correctly prepared will save time and money later.
Think about the logistics
One of the key errors made is to not think about the paper type being used for your brochure. It may be one of the least glamorous tasks to tick off the check-list. You can see our post on ‘things to check before printing’ for further guidance here, as you may wish to consider matte or gloss paper etc. When someone opens your brochure, what will it say to them? Design for that person, not for yourself.
Use simple statements
Do you want to know how to make a brochure that stands out? Sometimes the simple ideas are the best. If a client has decided they want lots of cliched images to get a particular point across, it’s probably better to scrap them. The solution might be to use a typographic cover instead and make a very literal statement about what they want to say.
Make the right imagery choices
To make a product brochure pleasurable to flick through, you need good photos. If you’re using stock imagery – budgets don’t always stretch to a photoshoot – try to find pictures that don’t look like they’re stock images. The quality of your images will speak volumes for your overall product.